Going up!
Fisherman-core
![](https://static.standard.co.uk/2025/01/22/10/05/Burberry-Outerwear-4x5-Eberechi-Eze-scaled-1.jpeg?trim=0%2C0%2C0%2C0)
You might have noticed fishing is very in right now: Burberry got footballers fly-fishing; some insiders have started lessons. Tap in with an Aran knit — also oilskins and waterproof dungarees.
Posh cinema clubs
Going to the Leicester Square premiere? Not without a fee, darling. Smart cinema-goers favour early previews with talks: Club Ciné is the favourite, who screen at Selfridges (and even have a Substack).
Handbag chilli dispensers
![](https://static.standard.co.uk/2024/08/12/13/12/tabasco.jpg?trim=0%2C1%2C0%2C0)
Increasing numbers of diners are carrying portable spicy devices with them. Poor form to use in actually nice restaurants, of course.
Dad lore content
Dad lore are “stories a father tells about his life before he met his partner”. London influencers are going wild snow camping in the Swiss Alps to get involved.
Going down…
‘Sexnology’
![](https://static.standard.co.uk/2025/01/11/12/11121030-69d5a15c-fa06-486d-bc11-336c66f7d04a.jpg)
Filed under the “too much tech for one day” category: new warnings Bluetooth sex toys can be hacked to overheat, causing “physical and psychological harm”. Avoid!
Jellycat grown-ups
![](https://static.standard.co.uk/2024/10/15/13/18/jellycat.jpeg)
The hype is verging on that of scary Disney adults. There’s even a “Jellycat crime wave”. Pop them in a bin bag and take them to Cancer Research.
Lion’s mane mushrooms
![](https://static.standard.co.uk/2025/01/22/10/57/Lion_s_Mane_Gummies___Winter_Mountain___Christmas_Campaign-ezgif-com-webp-to-jpg-converter.jpeg?trim=131%2C0%2C131%2C0)
Can we go just five minutes without models on Ozempic banging on about the healing properties of these?
Timothée Chalamet’s goatee
![](https://static.standard.co.uk/2025/01/14/21/cb710304a9df13c49fe5c5e7347e4f9dY29udGVudHNlYXJjaGFwaSwxNzM2OTc0Nzc0-2.78687462.jpg)
Apologies to Timmy’s angels, his Bob Dylan-Kylie Jenner era is not making many swoon. His horrid wispy moustache-goatee offers little more than sixth form PTSD.