A Bristol TikToker now earns double her old marketing wage by uploading videos to social media. Daisy Woods, who lives in south Bristol, turned her own crisis into something constructive and inspiring for other women.
The mum-of-two started documenting the isolation parents can suffer from by publishing short videos on Instagram and then later TikTok. And the videos became so popular, she now makes more money from working part-time on her social media channels than when she worked full-time in marketing.
Daisy didn't want to share her annual earnings due to online trolls, but she has been amazed at how popular her content is. Her initial target was to post one video a day and now publishes three a day, which has so far amassed more than 375,000 followers.
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Her TikToks range from ASOS hauls to cooking tips and morning routines with her children.
She said: "I was very isolated after having a baby in 2017 and I started uploading to Instagram. A friend actually said you should put your stuff on TikTok, you're going to love it. Because of the algorithm, my followers increased a lot faster on TikTok."
She makes no secret of her battle with postnatal depression and intrusive thoughts she suffered from after giving birth.
“Women want to see and hear real-life experiences, what it's like on a daily basis when you still have to take care of your children, practical tools and techniques to overcome the darkness of depression and how to cope basically," she said.
“We simply are not given the information or support during pregnancy to futureproof our mental health when we become mothers. And honestly, I was too scared to mention the intrusive thoughts to my midwife for fear that she’d take my baby away when really they came from the overwhelming responsibility and protection I felt for my newborn."
Her thoughts included fear worst-case scenarios would happen to her child, which she eventually had CBT (cognitive behavioural therapy) sessions to help with.
After her initial success, she branched out with her videos to include day-to-day life, simple tricks for making motherhood that little bit easier and positive parenting tips.
Daisy likes to encourage her audience to embrace and fully accept the perfectly 'imperfect beauty of motherhood', without the need for filters or comparison to others. Daisy said: “Being a parent is HARD and what we need is more transparency and less judgement – that’s what I aim to offer my followers.”
Daisy has now been honoured with an award for her inspiring videos. Dubbed the “Baftas” for mothers, the GLOMAMA Awards are the world's first people’s choice awards celebrating the achievements of mothers on social media.
She said: “It was absolutely amazing just to be recognised for the award alongside all these other creative, inspiring mums. The whole reason I started this whole journey was to find the community I craved in motherhood; like-minded women who empower each other and that’s exactly what the GLOMAMA Awards celebrates!”
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