A viral TikTok trend has sent bargain-hunting holidaymakers wild, as they flock to unexpected destination, Albania.
The southeastern European country is full of crystal-clear beaches and alcohol is extremely cheap too - proving to be a mega hit among Brits, as reported by The Irish Sun. Located between the popular country of Greece and Montenegro, Albania has seen a large influx of visitors since flights have re-opened successfully after the lockdown ended.
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Experts have put it down to videos being shared on TikTok of the country's pristine beaches, clear water and luxury beach bars. Regent Holiday worker Ellie Marr told The Times: "They're big social media users over there and they have capitalised on that.
"In the past a lot of the interest was from people going to discover Albania as an under-the-radar destination with a communist past. Now it's the case that people have seen it in pictures, they've heard about it and realise it's a stunning country for its coast and its natural beauty."
A popular area of the country looks to be a small village in the south, called Ksamil. Videos have garnered popularity with the turquoise waters and a "Bora Bora feel", as described by a tour guide, racking up more than 60 million views on TikTok alone.
Many have suggested that it is similar to visiting Greece at a much lower price. One clip, shared by a British user who goes by Reena Rai on TikTok, said: "It's basically Greece on a budget.
"The beaches are gorgeous, you can always get a lounger. It's really quiet and non-touristy. The food is absolutely incredible and the wine is super cheap." In Ksamil, one glass of wine costs £1.70, and a pint is merely £1.10 a pop. Eating out obviously varies, but Ellie Marr has estimated a three-course meal can cost anywhere from £10 to £22.
Other users praised the country's diverse offerings - everything from "stunning mountains, cute villages, turquoise waters". Eli Solidum said in a video: "I was running out of money after a month in Greece so I hopped on a boat to Albania with no expectations. Wow, it had it all. Albania blew me away."
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