If you haven’t heard about it, PHLUR’s ‘Missing Person’ fragrance went viral earlier this year - and has celebrity fans including Rosie Huntington-Whiteley, Miranda Kerr plus TikTok personalities raving about it.
And now? We can happily tell you that it’s finally arrived to the UK - and launched exclusively into Selfridges today, 12th September.
In fact, the full PHLUR collectionis now available to shop in-store and online at Selfridges. The fragrance is available in full-size bottles (50ml) for £96 and travel size varieties (9.5ml) for £26.
The line-up also includes a discovery set for £35, and the Missing Person set - which includes a travel and full-size bottle at £98.
‘Missing Person’ is described as a delicate, yet addictive fragrance that reminds people of the lingering scent of your lover’s skin. Brought to life by gorgeous notes of white musk, sheer floral hints of jasmine and orange blossom - fused with a light trail of transparent woods. Trust us when we say Missing Person is a pure, provocative, and undeniably familiar scent that you'll fall in love with this season.
Selfridges is now stocking all ten fragrances, inclusive of hero Missing Person fragrance, and the brand’s newest launch Somebody Wood - which launched onto the official PHLUR website late last week - on 8th September.
The fragrance took social media by storm, going viral on TikTok after mega influencer and make-up artist Mikayla Nogueira posted about the scent on her channel to her 13.2M followers.
Mikayla held back actual tears as she told her followers, “I don’t know how to explain this, it smells like a person that you love and that you miss” with the Missing Person perfume selling out in just five hours!
The Missing Person fragrance shortly after grew a waitlist of over 200,000 eager customers, waiting for the scent to come back in stock!
Owner and Creative Director, Chriselle Lim said “To me, fragrance and fashion have always been connected. Fragrance is an extension of style. It allows us to communicate a mood, elevate a vibe, and it can help us express who we are…or who we want to be. Fragrance helps us communicate. It tells stories. And I’m excited to be a storyteller through PHLUR.”
PHLUR’s fine fragrances are mindfully formulated, responsibly sourced too. PHLUR was one of the first fragrance brands to make a commitment to fully disclose the ingredient profile of their fragrances, a practice that is not required in the industry today.
So what are you waiting for, head over to the Selfridges website pronto as we don’t expect this fragrance to be around for long.
What do you think? Are you interested in smelling the fragrance for yourself? Or have you recently discovered a new summer scent? Let us know your thoughts in the comments section below.
