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Daily Record
Daily Record
National
David Morton & James Moncur

Throwback Dundee Wimpy menu from the 1970s shows how much has changed

Move over McDonald's and Burger King - back in the day Wimpy was where it was at.

The once ubiquitous burger chain offered untold numbers of Dundee locals their first taste of American-style fast food.

Arriving in Scotland in the 1960s, early Wimpy outlets served food directly to your table and used real plates and cutlery.

Dundee city centre boasted one Wimpy in Reform Street, with regular queues of folk on the pavement outside.

An Advert for the famous Wimpy Bender with fries (Contributed)

The restaurant even had its own mascot - Mr Wimpy - a Wimpy branded foam man dressed as a beefeater (get it?).

He was even photographed outside Broughty Ferry Castle for some random reason back in the day.

Just take a look at our retro menu, which takes us right back to Wimpy's '70s heyday.

As you can see, in the 1970s Wimpy's UK menus were a gloriously British affair, with the likes of the Wimpy Special Grill (42p!) offering punters burger and chips served with fried egg and tomato - just like in your local greasy spoon.

The original 70s Wimpy menu (UGC TNE)

Check out some of the tasty favourites and crazy prices from the era: Wimpy Burger 16p; Wimpy Cheeseburger, 21p; and Wimpy Kingsize, 31p.

And, for just 16 1/2p (that's right, we're going back to the days of halfpennies) you could order Wimpy's famous Bender meaty frankfurter, which was a kind of curled spicy sausage served with half a tomato and, for an additional 9p, steak-cut fries.

Customers typically ordered Wimpy's Whippsy, an especially thick milkshake (15p), to wash it all down, while a knickerbocker glory could be yours for 25p.

While these prices will appear to be ludicrously inexpensive to modern eyes, it's worth keeping in mind that in 1976 the average weekly wage was £70 for a man and £45 for a woman.

Sadly for Wimpy, its days as king of the fast food industry came to an end as the millennium approached.

In 1974, there was a new kid on the UK fast food block - the American giant McDonald's, with the brand reaching Scotland in the 1980s.

Crucially, McDonald's sold their burgers and fries over the counter, and Wimpy which employed traditional table service was forced to change tack.

And the arrival of Burger King provided another major competitor and the number of Wimpys in the UK gradually declined.

The days of Wimpy having more than 500 outlets nationwide are long gone.

From 67 outlets across the UK, Wimpy currently has just three outlets in the whole of Scotland - and none of them are in Dundee.

For those looking for a 21st century Wimpy fix, there is a restaurant is in Kilmarnock, with the other two located in Grampian and the Highlands.

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