Shoppers have praised a supermarket chain after bosses said they would not be introducing self-checkout machines.
The supermarket giant took an unusual stand unlike any other chain - with many rolling out self-service tills in a bid to increase efficiency and cut jobs.
Sparkle Markets — which is based in Eastern Ohio, Western Pennsylvania and West Virginia — will not be implementing any self-checkout machines.
In a statement - Vincent Furrie Jr, the president of Sparkle Markets, highlighted the three reasons they refuse to follow the crowd.
He said: “Many big grocery brands have decided to phase out their cashiers and replace them with self-checkout machines.
“They believe limiting human interaction is the future of retail shopping. While stores test this theory, we at Sparkle will not be turning to self-checkout.”
Furrie Jr said jobs are “more important than ever,” adding: “We value the person at the register – we hope you do as well. Helping one another just cannot be replaced.”
He added: "Employing our neighbours not only benefits this company, it also benefits our communities," he wrote. "In times like this, jobs are more important than ever."
Customers took to the comments of the company's Facebook post to express their gratitude for the decision.
"Thank you for caring for both your customers and employees," wrote Darlene Herbster.
"Totally agree!!! Thank you for keeping the "self-checkout" out of your store. Your employees are always helpful and kind," echoed Annette McCarthy.
Multitudes of other people expressed their thanks.
Linda Dickey said she works as a cashier at the chain's Columbiana, Ohio, location and thanked Furrie for the company's decision.
"I love my job and thank you sir and thank you to all our wonderful customers!!!!" she wrote.
The post garnered over 1,300 reactions and 208 comments.
Sparkle Markets' decision also comes amid an uptick in shoplifting cases that has been linked to the use of self-checkout machines.
Just last month, a woman used a self-checkout scam to make off with three TVs for the price of a can of soda.
Walmart CEO Doug McMillon has also announced that stores might be closing or increasing their prices due to shoplifting over the coming year.
Whether opting out of self-checkout machines will mitigate the issue at Sparkle Markets remains to be seen.
