Scotland fans in their thousands have flocked online to nab counterfeit versions of the new 150th anniversary national team shirt for only £10.
The jersey, which won the admiration of supporters for its design, was created by Adidas and sold exclusively with JD Sports, going on sale last week.
But many fans are unhappy over the cost that is demanded for the top with the cost for a family of four to purchase a strip each coming in at £320 - £70 for kids and £90 for adults.
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As a result, the Tartan Army have sought other means to get their hands on a look-a-like for less through websites like DHgate and AliExpress who are selling counterfeit versions.
The Daily Record conducted an investigation which found that there were thousands of unofficial replica version tops for sale on the web.
The jerseys come with free shipping and can also have the names of fan favourites added to the back along with their number.
The Record revealed that Andy Smith, chair of the Scottish Football Supporters Association, and West of Scotland Tartan Army spokesman Hamish Husband, were worried fans could go elsewhere to find cheaper alternatives to the real top.
And it seems as though this has been the case with fans taking to purchasing the alternative kits online.
As well as the online listings showing that thousands of purchases have been made, some fans took to social media to reveal and explain their actions. One said: "As much as we love football £90 for a jersey is just too much. This site has excellent alternatives."
Another Facebook user posted: "Straight on DHgate to get a Scotland jersey."
Football supporter groups last night insisted fans were being driven to buy fake goods by the high cost of official kits.
Andy Smith, chair of the Scottish Football Supporters Association, said: “The tops cost less than £10 to make and the £90 price is profiteering.”
The SFA, JD Sports and Adidas were all approached for comment. The Record also attempted to get comment from the Alibaba Group, the company which owns AliExpress, and DHgate but could not get a response.
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