People are clambering over one another to stay in a hotel room which is stripped down as physically possible.
Swiss concept artists, the Riklin brothers, have created an “anti-idyllic” zero star hotel.
Guests will have access to a double bed with bedside tables, lamps, plugs and additional surfaces - and nothing else.
Food will also be provided along with plenty of beverages to swig under the open skies.
The suite stands on a stone platform with one wall… and no roof.
The open-air bed resides on a roadside near a petrol station in Saillon – a village in Valais, Switzerland.
The designers claim that the bizarre hotel was created to help people reflect “about the current world situation”.
Frank Riklin told Euronews : “Staying here is a statement about the need for urgent changes in society.”
While staying for a “half sleep” guests are asked to think about climate change, war and more.
Brother Patrick Riklin noted: "If we continue in the same direction we are today, there might be more anti-idyllic places than idyllic."
There are also three more zero star rooms available – in a vineyard and on a hillside.
When the bed is not being used, it is covered with an agricultural protection sheet. Matrasses and blankets are kept in a small shed near the bed.
For those who do fancy a bit more luxury, ten minutes away is a public toilet and washroom.
Those who wish to book the no-room rooms will get a butler - one of a number of local farmers who work with the brothers - who provides drinks and breakfast.
A stay will set you back around £278 and is only available from July 1 to September 18… presumably to avoid inclement weather.
Would you stay here? Tell us in the comments section below…
