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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Charles Curtis

Those MLB fans creeping you out smiling behind home plate? It was all a movie marketing ploy

You may have seen some creepy smiling fans behind home plate at some recent Major League Baseball games … ones who don’t seem to move and won’t stop smiling for a while.

Some of those fans went viral recently, and now we know the reason why: They’re part of a movie promotion.

The horror movie Smile — starring Sosie Bacon and Jessie T. Usher and directed and written by Parker Finn — came out, and it turns out that was some very viral marketing for the flick.

Seriously. All that creeping us out was to promote a movie. Well played, Smile marketers. Let’s take a look back:

Here were the fans

Yes, those were actors

From Sports Illustrated:

If you were watching a baseball game last night, you might’ve noticed someone behind home plate who couldn’t stop smiling in a very creepy fashion. As it turns out, that was not a coincidence.

The two fans who attended the Red Sox-Yankees, Mets-Athletics and Cardinals-Dodgers games on Friday night were actors promoting Smile, a horror movie that apparently features villains with a bunch of very creepy smiles.

GAH!

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