While its $600 Airwrap is what made Dyson a household name and earned it a cult following for salon-style blowouts, the UK-founded and now Singapore-based private company actually makes a wide array of home technology.
Other popular pieces include everything from cordless vacuum cleaners to air purifiers and wearable tech. By the end of 2022, Dyson brought in £6.5 billion (roughly $8.12 billion USD) and committed to investing a further $1.1 billion into expanding its product range.
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One such product to recently formally launch is the Dyson Zone Headphones. After what it says took six years of development that changed course during the Covid-19 pandemic, Dyson first unveiled the noise-canceling headphones in the spring of 2022.
These $1,000 Headphones Come With A Detachable Air Purifier
The key difference from every other pair of fancy headphones on the market is that the Dyson product also comes with a detachable air purifier that one can place across one's mouth — the wearer can simultaneously listen to music and filter the air one breathes in a given room.
The company claims that the device can capture gases and 99.97% of devices above 0.3 microns through a carbon filter fine-tuned to catch particles such as nitrogen dioxide and ozone.
"Pure audio," Dyson writes in its product description. "Pure air. Anywhere." Earlier, the company had said that it had designed the gadget while keeping in mind that "more than 100 million people are exposed to long-term noise exposure above WHO guidance."
Filtration occurs by moving the air through the 10,000 RMP electric motors located in each ear cup.
Users can also sync their headphone use with their Dyson phone app and track what kind of particles were caught in the room they're in. The battery life for a fully-charged device is up to 50 hours.
The futuristic-looking gadget clocks in at a hefty $949 and is now available for order in the United States, the United Kingdom, Hong Kong and Singapore. It had launched in China earlier this year.
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The Internet Is Full Of Words On The Dyson Headphones
But with any product that diverges from standard style, the Dyson Zone Headphones have generated their fair share of both excitement and sarcasm.
"So I'm walking in a halo of clean air even if the air has ash, soot, and toxic fumes?" Instagram user @my_naoasis wrote under the Dyson post announcing the launch.
"This looks like some power rangers sh*t," wrote DePaul University student Paul Bean under the same post.
Over the last decade, Dyson rose to prominence as a brand with some of the most in-demand products. Last holiday season, its Airwrap was the most popular present purchased in New York, Pennsylvania, and Wisconsin and just behind Sony SONY's Playstation 5 in Florida, Louisiana, Texas, and Utah.
While the company has not said anything to suggest it, there have also been constant whispers about the potential of Dyson going public. In the meantime, the company is also hoping to make forays into the personal robot space — it currently sells a robotic vacuum and, at the 2022 International Conference on Robotics and Automation, teased prototypes for a few other small home robots that could be used to complete tasks like putting away dishes and cleaning furniture.
