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Jenny White

This is what happens when a veterinary nutritionist creates dog food

As a pet parent, it can be disheartening to look at the ingredient list of your dog’s food: It’s often filled with hard-to-pronounce mystery ingredients and cheap fillers. But if you’ve ever been curious about fresh pet food, Nom Nom is worth having on your radar.

The brand uses board-certified veterinary nutritionists to develop fresh dog meals prepared with real whole foods and no fillers, and pet parents having been taking notice. The meals are delivered directly to your door (with free shipping) in convenient, pre-portioned servings — and, right now, Nom Nom is currently offering 50% off your first delivery so it’s easier than ever to try it out.

Fast facts

  • Variety of meal options: Each feature a blend of protein, nutrient-rich veggies, and vitamins
  • Pre-portioned: Factors like your dog’s age, weight, and activity level are used to create customized portions for your pup’s unique needs. And the meals can be stored in your freezer, then defrosted in the fridge before you serve them.
  • Free shipping: Meals are delivered to your door on a schedule you set (they can be cancelled or rescheduled with ease)

How are the meals different from kibble?

When you sign up for a Nom Nom subscription, you’re prompted to set up a profile and choose various meals for your pet to enjoy. Recipes include beef-, chicken-, pork-, and turkey-based meals that feature vegetables like carrots, peas, spinach, or sweet potatoes. The recipes also contain a variety of vitamins — including vitamin D, vitamin E, B vitamins, and more — to round out your pet’s diet. They don’t contain artificial preservatives, fillers, or by-products.

All of the Nom Nom meals are developed by board-certified veterinary nutritionists and prepared using fresh, whole ingredients that are gently cooked to preserve their nutrients. If you have a picky eater, you’ll be glad to hear you can get multiple meal types in the same order or automatically rotate through them with each order for variety.

What are the benefits of fresh food?

According to a study on fresh pet food, the microbiomes of healthy dogs on a fresh food diet differ from those on a processed kibble diet. The same study also determined that the highly digestible nature of the food leads to a welcome benefit for pet parents: up to 66% smaller poops.

According to Nom Nom, the nature of the food can lead to a boost in energy and the blend of oils in the food help support shinier coats and healthier skin. The brand also claims the vitamins in the meals support eye health, as well as boost the immune system.

How are the portion sizes determined?

One of the biggest perks about Nom Nom is that the meals come in portions designed for your specific pet and your health-related goals for them. To determine the ideal portions, your dog’s current body composition and target weight are factored in, as well as their activity level and age.

How do shipments work?

The meals are prepared fresh in Nom Nom facilities in Nashville and the San Francisco Bay Area. Every four weeks, your pet’s meals will be delivered to your door. They come packed on dry ice with recyclable liners and from there, its recommended that you store them in the freezer. Pull out an individually packaged meal and let it defrost in the fridge 24 to 48 hours before feeding time.

It’s easy to reschedule or cancel your Nom Nom subscription if you’re not satisfied, so there’s essentially no risk in giving it a shot — except for smaller poops, of course.

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