This Morning viewers were left in stitches after presenter Dermot O'Leary made an X-rated blunder in response to a joke made by fellow host Alison Hammond.
The ITV presenters were looking back on some retro television shows, including some that Dermot himself had hosted. Alison made a joke about Dermot's buzz cut hairdo, to which he responded: "Let's call my wife now, and see if she'd like me to shave my hair off again."
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Alison laughed and said: "I think it would be a resounding no!"
They then went on to discuss feelings when seeing themselves on television looking young and naïve, as Alison said: "You were so good at that show."
Dermot jokingly replied: "Just that show? Such a b****." Obviously, Alison responded by saying: "Apologies for that language."
Dermot realised his mistake and also apologised, but Alison stole the show as he continued on with the segment, trying her best not to smile or laugh at the sweary mistake made live on air.
Fans flocked to social media to share their laughter at the silly moment. One Twitter user said: "I’m screaming at Alison trying to keep a straight face after Dermot called her a b**** live on air #ThisMorning"
Another wrote: "As if Dermot just said b**** on this morning #thismorning."
A third said: "Alison trying not to laugh at Dermot is killing me #thismorning"
More comments read: "Howlingggg...as if Dermot just called Alison a b**** on live tv. I'm starting to believe they genuinely don't get on! #ThisMorning."
While others wrote: "Dermot O’Leary swearing on #thismorning brilliant. Alison and Dermot’s chemistry is 100%!"
Another added: "Did Dermot just call Alison a B***? #ThisMorning" And finally, one concluded: "Oh my god how awkward were they after that B word slipped out!"
This Morning airs every weekday from 10am onwards on ITV. It is also available for catch up on the ITV Hub.
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