This Morning was dealt a bitter blow after failing to pick up a nomination at this year’s TV BAFTAs capping off a tumultuous year for the ITV flagship show.
2023 was a year of major change for This Morning with long-time host Phillip Schofield quitting after admitting to an “unwise, but not illegal” affair with a younger male colleague.
His colleague Holly Willoughby stepped down a few months later in October, with a rotation of guest presenters taking the reigns until Ben Shephard and Cat Deeley were announced as permanent hosts last month.
The past year can’t all be to blame however as This Morning hasn't in fact been nominated in the Daytime category in the four years since it was introduced to the TV BAFTAs.
Meanwhile, fellow ITV show Lorraine and Loose Women and its Men's special episode were nominated in the Daytime category, along with BBC shows, Make It At Market and Scam Interceptors.
The 2023 winner was The Repair Shop: A Royal Visit.
Elsewhere, Coronation Street also failed to receive a nod in the Soaps category for the second year running, with two BBC soaps Casualty and EastEnders instead included along with ITV’s Emmerdale in a direct echo last year's nominations
Corrie has previously won the award seven times – the second-highest behind EastEnders and prior to 2023 was last not nominated in 2017. It won the award in 2022 while Casualty picked up the prize last year.
The BAFTA Television awards will take place on Sunday May 12 and will be broadcast on BBC One and iPlayer