Phillip Schofield was seen making a cheeky dig at his This Morning co-host Holly Willoughby yesterday.
The 60-year-old made the comment while hosting This Morning alongside Holly, 41, who almost swore in reaction to Phil's words.
Phillip and Holly were discussing the new Harry Potter star Rupert Grint horror movie Knock at the Cabin.
As the duo prepared to talk to the film's stars Rupert Grint and Ben Aldridge Phil and Holly introduced the segment to viewers.
Phillip began: "What would you do if you had to make a decision that would affect life as we know it across the entire world?"
Holly then added: "Well, that's the premise of the new horror film Knock at the Cabin which asks one family to make an impossible choice."
Phil then went on: "Before we find out more from its stars Rupert Grint and Ben Aldridge, here's a little bit of what to..."
He then turned to Holly and let out a loud: "Wa!," which made his co-host jump and almost let out a swear word.
She then turned away from the camera with her hand over her mouth while the crew laughed and Phil added: "I haven't done that for a while, it's perfect!"
Holly let out a loud sigh and held her hands on her hips as Phillip continued: "Here's a little bit of what to expect. For those of a nervous disposition..."
Phillip giggled as he added: "Grab yourself cushion."
"Oh I'll go away," Holly said as she walked away from the shot and added: "Bye, you're on your own!"
After the incident, which saw fans react as Holly appeared to swear on TV, the duo returned to continue hosting the show.
But, Phillip couldn't resist another cheeky prank as he made a dig about Queuegate, as he said Holly would be "right at the front of the queue" to see the new film and see how the plot unfolds.
Viewers reacted to Phil's comment on Twitter as one wrote: "Holly as soon as the #ThisMorning credits roll, absolutely fuming with Phil about the queue comment".
Another added: "You just know 1,000,000% Holly will be tearing a strip off Phil during the break for that queue comment #ThisMorning".
"Holly will be straight at the front of the queue phil? Of course! Dropped a right clanger their pippy #thismorning," a third penned.
The comment came after Holly and Phil were wrongly accused of jumping the queue to see the Queen lying in state last year.
Holly and Phil denied they had skipped the line and insisted they had been there for filming purposes. The pair were backed by ITV, who stepped in to clarify that the pair were there in a professional capacity and queued with other members of the media.
The pair also attempted to clear the air with a statement over footage of them seeing the Queen lying in state as Holly said: "Like hundreds of accredited broadcasters and journalists we were given official permission to access the hall.
"It was strictly for the purpose of reporting on the event for millions of people in the UK who have not been able to visit Westminster in person.
"The rules were that we would be quickly escorted around the edges to a platform at the back.
"In contrast, those paying respect walked along a carpeted area beside the coffin and were given time to pause."
She added: "None of the broadcasters and journalists there took anyone’s place in the queue and no one filed past the Queen. We of course respected those rules. However, we realise that it may have looked like something else, and therefore totally understand the reaction. Please know that we would never jump a queue."
