Gino D'Acampo landed in hot water with some This Morning viewers on Tuesday, who accused him of making sexist remarks to female colleagues.
A regular on the ITV daytime show, where he often cooks up a storm in the studio's kitchen, Gino had a different role this week as he joined hosts Holly Willoughby and Phillip Schofield for an Ask Gino segment.
As Holly and Phillip crossed live to him in a call centre, Gino was surrounded by women, rather apt given that Tuesday was International Women's Day.
Gino began: "People at home you can ask me anything you want.
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"Today is apparently International Women's Day, so what I've realised in the office is that this lady here is looking for a husband," as he patted her on the shoulder.
He then pointed at another lady answering a call, saying: "You're looking for a husband," before asking another: "Are you looking for a husband? Yes."
As he walked over to another colleague, he pointed and said: "You wanted to have an affair, that's what's you said," as Holly and Phillip laughed in the studio.
He rounded things off by saying: "It looks like down here in the office everyone is looking for a husband."
The TV chef and Family Fortunes' host rubbed plenty of people up the wrong day, particularly given the occasion.
One took to Twitter to fume: "It's #InternationalWomensDay and Gino D'Acampo is asking female staff, on your show, if they are looking for a husband. I know it's meant to be 'funny', but really..."
Equally annoyed, a second reacted: "Gino mate, don't know how to break it to you, but not every woman is looking for a husband," with another viewer replying to the tweet to say: "He’s a patronising Twerp and his attitude contributes to one of the reasons Women are still fighting for equality."
Also calling Gino out on the comments, another posted: "Gino on #ThisMorning “joking” about how all women want is a husband there. On #IWD. I’m tired."
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