Alison Hammond has landed her own panel show on a rival channel after ITV canned a reboot that she had been due to host, it has been reported.
Beloved This Morning host Alison, 47, is believed to have signed up to a new programme on rival Sky following her successful stints on BBC's I Can See Your Voice and the Sainsbury's Christmas advert.
She was also due to appear on an ITV reboot of Wheel of Fortune, but the project was reportedly scrapped.
"It remains to be seen if This Morning bosses will give her a higher wage and a higher-profile role on the show to ensure she stays with them," a source told The Sun.
It comes after her co-star Dermot O'Leary opened up about their future on This Morning after being "thrown together" as presenters.
The unlikely duo were thrust together last year when ITV bosses made the decision to axe long-standing husband and wife hosts Eamonn Holmes and Ruth Langsford and install Alison and Dermot in their place to present Friday episodes of the show.
Sources previously claimed the pair have clashed, bicker and have struggled to ‘hit it off’ on the show.
It was even suggested that the pair ‘wouldn’t be upset’ if there was a line-up shake-up and they got re-coupled with someone else and no longer had to work together.
However, Dermot has since said that he loves presenting with Alison and would love to do it for another 10 years.
"It's a nice thing," he told the Christmas Episode of the podcast Dish, he said: '. If someone said to me 'you're doing Fridays for the next 10 years'. I'd be over the moon. I love it."
A spokesman for This Morning previously confirmed the duo have become firm friends - and even socialise away from work together.
A This Morning spokesman said: “Despite the challenges of starting their on screen partnership during a pandemic, Alison and Dermot have developed a firm friendship and their chemistry has proved a ratings success.
"Since the pandemic ended, the pair are now able to enjoy socialising together post the show and have enjoyed spending time with each other's families too."