This Morning descended into chaos on Thursday morning as Holly Willoughby suffered a nasty coughing fit.
The glamorous presenter, 42, appeared to be rather run down from the outset of the episode as cameras picked up on her coughing as she and co-host Phillip Schofield discussed the sensitive topics of the day including the war in Ukraine, the cost of living crisis, and funerals.
Viewers had already taken to Twitter to complain about the gloomy tone of this morning's episode, but complete chaos commenced when Holly fell into a coughing fit while she and Phil were chatting to Josie Gibson, who was presenting from a campervan exhibition.
Things took a turn for the worst when Holly sneezed on air, which led her to cough as she attempted to hold it in.
Due to the fact Holly tried to be quiet as possible while dealing with her hayfever symptoms, she ended up having a full on coughing fit as Phil joked that she was 'choking' before Holly stepped away to gulp some water.
Meanwhile, Phillip took to reigns as he conversed with Josie who was seen showcasing the best that the campervan world has to offer.
A few moments later, Holly appeared back on camera to explain what had happened.
"You know when you feel like you're suddenly going to cough and you try hold it in. I felt like I had to but then I left it too long and I had to take myself away for a second. But I'm back now," Holly laughed as she re-joined Phillip.
Before this, viewers had flocked to Twitter to share their reactions.
"OMG I love when things like this happen on live TV," one viewer quipped, while a second echoed: "Not Holly choking live on air."
" Holly Willoughby is human and she coughs! Never thought I'd see the day," another viewer tweeted.
"WHAT IS GOING ON ON THIS MORNING TODAY!!!! Thought that was it for Holly hahaha," someone else quipped.
"Nothing I love more than a blunder on live TV. Holly was not able for that lol," another joked.
This Morning continues tomorrow at 10am on ITV1 and ITVX.
