This Morning viewers claim they picked up on a moment of tension between Phillip Schofield and Loose Women presenter Ruth Langsford.
The apparent incident came when Phil was fronting a live link from This Morning to preview Loose Women when fans picked up on a awkward vibe.
Hosting the ITV show alongside Josie Gibson, after his co-star Holly Willoughby called off with Covid, Phil cut to Ruth and the interjection ended without a thank you.
One viewer posted on Twitter: "Not even a 'thank you, Ruth' from our Phil.
"Fancy working in that atmosphere," wrote one fan on Twitter.
Another added: "Not awkward at all Ruth and Phil."
But a third commented: "We all know Phil and Ruth hate each other. No need for fake pleasantries."
Fans of the Loose Women star may recall she filed a complaint against Phillip and it followed an on air incident in April 2019, which saw him interrupt her while she was presenting a preview of Loose Women during an episode of This Morning.
Her husband and co-presenter Eamonn spoke out against Phil last month over his apparent ''passive aggressive'' manner as he took aim at ITV following his exit.
Speaking about their time on This Morning, Eamonn said: "Phillip is renowned for snubbing people.
"He's very passive-aggressive. It's up to Ruth to say how she felt, but I was feeling hurt for her. No one would have snubbed me like that.
"I have a good Belfast street fighter in me… I would be direct. I don't go for presenters who think they have a special privilege or aura or influence."
Meanwhile Ruth faced shock from one of her own co-stars after sharing her new tattooed eye brows on today's lunch time panel show.
Loose Women co-star was "horrified" after she saw the video of Ruth having the beauty treatment on Saturday.
Ruth continued: "Carol was horrified this morning when I was showing her on my Instagram, the tattoo, like: [buzzing noise]."
The broadcaster shared the footage with followers on Sunday: "So I finally bit the bullet! I’ve been thinking of having my eyebrows tattooed for a while and yesterday I did it! Well I didn’t do it….my friend, the very professional and very lovely Naomi, owner of @thelittleparlour did it!"
Loose Women airs on weekdays from 12:30pm on ITV.