Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Entertainment
Susan Knox

This Morning fans joke Alison Hammond needs to 'tone-down' her look as she sports pink dress

This Morning viewers couldn't keep their eyes off Alison Hammond during Friday's instalment of the ITV show.

The much-loved presenter, 46, opted for a rather daring ensemble to brighten up her Friday morning - and it caused quite the stir on social media.

Presenting alongside her co-host Dermot O'Leary, Alison's bright pink dress and even louder shawl 'distracted' viewers throughout a tear-jerking interview with an American family who lost their beloved husband and dad to a climbing tragedy.

The son of renowned mountaineer Alex Lowe appeared on This Morning to discuss his new documentary which explores how his father's death in an avalanche shaped his own life.

As Max spoke lovingly about his father, and shared the details of his tragic passing, This Morning viewers were unable to fully concentrate on his stream of words due to the fact Alison's daring outfit kept catching their attention.

Alison's dress sparked debate on Twitter (ITV)

Taking to Twitter to discuss Alison's bright pink number, viewers joked that the Birmingham-native should opt for a more toned-down ensemble next time.

"All I can see is Alison Hammond's pink dress! It's way too out there for this kind of interview! My eyes can't look away," one viewer mocked.

"Oh my days this poor guy on This Morning losing his dad so tragically. I can't concentrate though because of Alison's outfit," another echoed.

"The wardrobe department on This Morning did me dirty this Friday. My eyes are burning looking at Alison's pink outfit," someone else joked.

Elsewhere, other fans fawned over the bubbly star's loud frock (ITV)

Meanwhile, a fourth quipped: "She's a style icon and a fashionista, but Alison probably shouldn't have worn that dress for an interview like this."

Elsewhere, others fawned over the bubbly star's loud frock.

"Why is everyone bashing her outfit? It's gorgeous," one fan insisted.

"Everyone is just jealous because they know they could NEVER pull of wearing something like that," another agreed.

Earlier this week, Alison filled Phillip Schofiled's This Morning boots after he tested positive for Covid.

Alison's bright dress got tongues wagging (ITV)

Silver fox Phillip, 59, confirmed he tested positive for Covid and was being forced to self-isolate.

Posting the results of his lateral flow test on Instagram, he penned: "Well b******s.

The host added: "Currently just a slightly sore throat ".

In light of Phillip being struck down with the bug, ITV confirmed to Mirror that telly favourite Alison, 46, would be bringing her fun-loving personality to the magazine show sofa while Phillip holes up at home.

Do you have a story to sell? Get in touch with us at webcelebs@trinitymirror.com or call us direct 0207 29 33033.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.