This Morning fans were left furious when a woman appeared in a segment and ate 20 chicken nuggets in 60 seconds.
'Professional eater' Leah Shutkever rammed the nuggets down her throat in one minute but her 'talent' did less than impress viewers.
Allison Hammond and Dermot O'Leary looked on as she wolfed down 20 chicken bites in a minute, even though it appeared that she was still chewing after the time was up.
But viewers were absolutely disgusted by the piece, with some fuming and referencing the fact earlier this week on Lorraine's morning show, they had been talking about how to reduce food waste since the cost of living is hiking.
Before Leah appeared, former Big Brother contestant Glynn Wise was on screen to talk about his time on Big Brother but also paid tribute to Nikki Grahame, who sadly passed away last year after battling an eating disorder.
And after sharing a picture of Nikki on screen, Dermot then announced that next up would be their 'speed eating' segment.
Many took to Twitter to vent their anger at the 'misguided editorial decision'.
One wrote: "What a misguided editorial decision to feature someone devouring a plateful of chicken nuggets in 30 seconds when so many families are struggling to feed their families. Think more carefully."
Another added: "Who thought the chicken nugget lady was a good piece? When people are broke, struggling to feed their family and pay bills your showing this! Little bit out of touch."
While one said: "one minute #Lorraine talking about unnecessary food waste next min some ridiculous woman needlessly stuffing in chicken nuggets. Good shout too when some ppl struggling to feed kids. Had to turn off."
Another added: "OMG just had to pause that woman stuffing chicken nuggets absolutely vile, must be awful for anyone with an eating disorder to watch, shame on you!"
While one wrote: "ITV Yesterday morning had a tribute to Nikki Graham who died of anorexia and today have a ludicrous woman speed swallowing without chewing. 20 chicken nuggets in 60 seconds. What has this woke messed up country become? This is entertainment?"
Another commented: "The chicken nugget challenge is disgusting. There are so many families battling inflation who are going without. This is a totally insensitive and inappropriate segment."
Nine years ago, Leah became a 'speed eater' when her brother challenged her to eat food at a restaurant as fast as she could.
She broke the record and that's where it built up from there.
Leah, who claims to be a fitness fanatic, revealed to Dermott and Alison that she does get criticised for not really chewing during the eating challenges but she still manages to get the job done.
And the 32-year-old holds various records including the fastest time to down a litre of gravy - at 1 minute 4.9 seconds.
And she can also eat a chocolate orange in 57.14 seconds.
Get the latest celebrity gossip and telly news sent straight to your inbox. Sign up to our weekly Showbiz newsletter here .
