Holly Willoughby has revealed her irrational fear of one household appliance that has become increasingly popular in recent weeks across the UK.
The This Morning host looked visibly uncomfortable during a segment on this morning's programme as she and co-host, Craig Doyle, reviewed a number of fans as the temperature is set to rise this month.
While discussing the fans with an expert, Holly confessed that she has always been wary of the appliances due to the propeller and fears that she would catch her hands of hair in the spinning wheel.
"I've always found them so scary. Imagine getting your hair caught in the thing [propellor] or your hands. It doesn't feel safe," she insisted.
Following Holly's confession, several This Morning viewers took to Twitter to debate the topic as many admitted that they also too suffer with a fear of fans.
"I accidently put my finger in a fan when I was younger and now I am TERRIFIED so I feel Holly's pain," one tweeted, while another echoed: "Always been afraid of fans like Holly."
"Totally see why anyone would be wary of fans!!! They're so dangerous," another echoed.
"Not Holly Willoughby having a fear of fans! What next," someone else quipped.
The lighthearted segment came after Holly praised TV presenter Fiona Phillips on Wednesday, following the news she has been diagnosed with Alzheimer's.
Holly reached out to the GMTV favourite and her husband Martin Frizell, who is an editor on This Morning and has worked with ITV for decades.
Fiona went public with her diagnosis on Tuesday, while doctors told her the news 18 months ago.
Speaking about her announcement on This Morning on Wednesday, Holly and her co-stars praised the TV presenter and sent their best wishes.
Guest Vanessa Feltz said she was "in awe" of the "remarkable" star, as Holly called her "brave" and revealed the show's "personal" link to the story.
Holly began: "We are starting with a story that is very personal to this show actually... it's personal because Fiona is married to our editor Martin.
"It's something that they have been living with for a little while but yesterday was the day to finally come out and speak about it for the first time. It feels extra cruel and sad because Fiona has said herself that dementia has decimated her family.
"It's tough because you normally think of Alzheimer's and dementia as something that comes to somebody when they are older, but what is very brave about Fiona talking about this is showing and educating that this can happen much earlier in your life."
Vanessa then said: "I've known Fiona for over 30 years. She is a remarkable person, she's incredibly bright, amazingly quick thinking, highly intelligent... I can barely imagine how this must be affecting her, she's such an exceptional person... my heart goes out to her, I have never admired her more."
Holly then added: "Let's send out love to Fiona and all the family. I know we've been getting so many kind messages that have come through here to the show for them, and I know they feel very overwhelmed with the support they've been getting, so thank you for those."
Fiona's news became public on Tuesday, and the TV presenter referenced the battles her family members, including both her parents, have had with the disease.
This Morning airs weekdays at 10am on ITV1 and ITVX.