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Tom Bedford

This LOTR Black Friday Lego deal is both the worst and best discount of 2023

A promo image from the Lego Lord of the Rings Rivendell set on a textured background.

I've covered Black Friday deals for various websites for over five years now, and it's helped me hone a radar for good and bad deals. Yet this year, there's been one price cut that I just can't decide on.

This is on a Lego set that I've long yearned for: the Lego Icons kit based on Rivendell from The Lord of the Rings: The Fellowship of the Ring. It's the only Lego box to contain all of The Fellowship from the film and there's a lot more besides. It's every Lord of the Rings fan's dream.

Here's the catch: it's one of the priciest Lego kits, retailing for £429.99 normally. Way out of my price range! And in the Black Friday sales, it's got a price reduction at Amazon... of £40. Or 9%. It's still £389.99!



I've been going forward and backward on whether this is a good deal or not.

On the one hand, £429.99 down to £389.99 isn't a huge price cut in the grand scheme of things. It doesn't really make the set any more affordable in a meaningful way, and even for Lego (which typically doesn't see huge reductions from Black Friday deals), 9% just isn't much.

On the other hand, any reduction on such a pricey set could be seen as a great thing. Lego's expensive sets (the ones past about £200) very rarely get price cuts in Black Friday, and the few that do are almost always Star Wars ones. Every penny helps after all.

In the end, I think the answer depends on your budget.

I personally can't justify spending nearly £400 on a Lego set, not when I have to pay London rent (any chance of a Black Friday deal on that?!) so this Black Friday deal doesn't work for me. But if you were on the fence about buying the set at full price, even £40 might be enough to sway you.

Looking for other Black Friday discounts? Here's some more guides we've got:

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