This is Your Life, the long-running show that featured the life stories of Muhammad Ali, Shirley Bassey, Twiggy and John Peel among others, was revived many times on the screen. Now the format is to live again on the internet. The rights holder to the show, Digital Rights Group, has launched a website dedicated to This is Your Life.
However, this time it is not about public but private achievement: users can make a This is Your Life photobook. If they don't choose to use the free iPhone application, they can order a 30-page leather-bound book for £69.99.
Jeremy Fox, CEO of the Digital Rights Group, said: "The show continues to prove a classic in our formats portfolio and we are delighted to launch these new brand extensions to maintain and broaden the appeal of the show in the digital age."
