Ultraviolette is a brand you may have never heard of before. But it’s one that’s shaping up to be one of the most promising EV manufacturers to hail from India. We’ve covered them extensively in the past, especially their flagship electric motorcycle, the F77, and its journey into global markets. Now, they’re making headlines again, not just for its expansion into Europe, but for its ambitious plans that could shake up the EV industry.
The Ultraviolette F77 has been one of the most exciting electric motorcycles to emerge in recent years. Designed as a high-performance, smart, and connected machine, the F77 Mach 2 boasts a 30 kW (around 40 horsepower) motor, 100 Nm (74 pound-feet) of torque, and a top speed of 155 kilometers per hour (96 mph). With an impressive IDC range of 323 km (201 miles), it’s not just about performance but also practicality. Since its official launch, the bike has garnered interest from enthusiasts worldwide, proving that India can deliver cutting-edge electric motorcycles that rival global competitors.
Ultraviolette’s European expansion has been nothing short of impressive. In October 2024, the company secured L3e certification under UNECE regulations, making the F77 Mach 2 road-legal in over 40 countries, including across the EU. To mark its entry, Ultraviolette showcased the bike at EICMA 2024 in Milan, where it also teased the new Concept X prototype. Priced at 9,990 euros (around $10,800), the F77 is now available in two variants—Standard and Recon—offering European riders a compelling alternative to traditional ICE-powered motorcycles.
But here’s something you might not know. Ultraviolette is backed by none other than Exor N.V., the holding company behind Ferrari and Stellantis. That’s right, the same group that owns a significant stake in Ferrari sees massive potential in this Indian startup.
Exor invested in Ultraviolette back in 2022, signaling strong confidence in the company’s technology, product lineup, and long-term vision. With this backing, Ultraviolette has the financial muscle and industry connections to push boundaries in the global EV space. No wonder it’s been growing as fast as it has.
So, what’s next for Ultraviolette in Europe?
Well, as it would turn out, the F77 is just the beginning. The company is already working on expanding its presence across key markets, with plans to establish a stronger dealer and service network. More importantly, it’s preparing to launch new products designed specifically for the European market—a market that has seen significant growth, particularly in 2024
One of these developments is its upcoming electric scooter, rumored to be jointly developed with Ferrari. With speculation growing ahead of Ultraviolette’s ‘Fast Forward 2025’ event in Bangalore on March 5, expectations are high for a new, high-performance electric scooter.
However, competition in the European electric scooter market is fierce. Ultraviolette will be up against both emerging startups and established giants like Honda, whose EM1 electric scooter has already made waves. European brands are also ramping up their offerings, making this a highly competitive segment. The challenge for Ultraviolette will be to differentiate itself with performance, design, smart features, and yes, price—something the F77 has already managed to do in the motorcycle segment.
At the end of the day, it’s great to see Indian-made electric vehicles entering the global market. More competition means better choices for riders, and as more manufacturers step up, we could see a real shift toward sustainable mobility on two wheels. Whether it’s with high-performance electric motorcycles or practical and utilitarian scooters, Ultraviolette is proving that India can be a serious player in the global EV revolution.
Sources: Ultraviolette, EXOR
