Selling nearly half a million motorcycles in a single month is something that sounds almost impossible. But for TVS Motor Company, it’s just another day at the office. In March 2025, they moved 414,687 units, marking a 17 percent increase compared to the same month last year.
To put that into perspective, the entire US motorcycle market sold 553,000 bikes in all of 2024. TVS is essentially doing three-quarters of the US market’s yearly total in just 30 days. That’s pretty crazy.
But what makes TVS such a powerhouse? Part of it comes down to scale—India is one of the biggest two-wheeler markets in the world, and TVS is a dominant player.
But it’s not just about volume; TVS has been smart about expanding its reach beyond India, and one of the biggest moves it ever made was partnering with BMW.
Since 2013, TVS has been building the BMW G 310 R, G 310 GS, and G 310 RR, which have been a global success. BMW gets an affordable entry-level lineup, while TVS gets a boost in credibility and access to premium tech. It’s a win-win that has allowed TVS to position itself as a serious player in the small-displacement category—not just in India, but around the world.
And that brings up an interesting question. With global trends shifting toward smaller, more accessible bikes, could TVS be gearing up for even bigger expansion?
The small-displacement category has been booming, with bikes like the KTM Duke 390, Kawasaki Ninja 400, and Yamaha R3 proving that there’s serious demand for lightweight, fun, and affordable machines. TVS already makes some compelling options that could shake up this segment if they were introduced to more markets.
The Ronin 225, for example, with its neo-retro styling and approachable nature, could be an ideal first bike for riders looking for something stylish yet simple. The Apache RTR 310 has the performance, tech, and aggressive styling to take on bikes like the KTM 390 Duke and Yamaha MT-03. And then there’s the Apache RR 310, a sportbike with BMW DNA that could be seen as a more affordable option among the likes of the RC 390 and Yamaha R3.
If TVS can find a way to bring these bikes to more Western markets, especially the US, they could be onto something big.
But alas, the challenge will be navigating the idiotic import tariffs, which have become more of a headache especially now. Trump’s 25-percent tariff on all imported motorcycles (and automobiles, in general) makes it difficult for foreign brands to price their bikes competitively in the US. But if TVS can somehow work around this—maybe by setting up shop stateside—they could have a real shot at cracking the American market.
Right now, TVS is proving that it can dominate in India and expand globally. It’s already in more than 80 countries, and if they can break into the US and Europe in a big way, it could change the game entirely. It already has the bikes, the production capacity, and the experience working with a premium brand like BMW. The only question now is: how far can it go?
Sources: News18, Business Standard
