Whether you’re after something sparkly and festive for Christmas, an eleventh-hour wedding guest dress, or a corporate-cool outfit for work, Asos is the online destination for affordable fashion.
Its in-house Asos Design range is much loved for its budget takes on viral designer pieces (think Realisation Par-inspired dresses and Ganni-esque bow front tops) while high street favourites Topshop, Mango, Bershka and Pull & Bear are all on its roster.
With more than 850 brands sold through the site, Asos’s lines span women’s and men’s clothing, sportswear (think Nike, Adidas and New Balance), shoes and more. You shouldn’t sleep on the beauty section either, which features cult brands like The Inkey List, The Ordinary and Laneige.
The selection is so vast that there really is something for everyone. Best of all, next-day delivery is available if you run out of your favourite moisturiser or are shopping for last-minute birthday gifts.
Asos is no stranger to a deal, so if there’s something you’ve got your eye on, there’s a fairly good chance you could secure it with a discount. True to form, Asos is offering up to 30 per cent off selected lines at the moment. Even better? You can save even more cash on your first order thanks to an Asos discount code. Here’s how.
Asos discount code
Whether you’re shopping for an autumn jacket, party-ready dresses or everyday basics, you can save 10 per cent on your first order with the code “HIFRIEND” at checkout. Orders must cost between £20 and £500. This offer can’t be used with other promo codes or on gift vouchers, delivery charges, Premier Delivery or Asos Marketplace. Selected marked products are also excluded from the promotion.
If you need some sartorial inspiration, we’ve rounded up our favourite Asos transitional pieces below.
Best of the rest
Asos weekend collective maxi padded coat with back graphic in black: Was £85, now £76.50, Asos.com
When it comes to comfort and cosiness, duvet coats are unmatched, thanks to their long silhouette and puffer warmth. If you’re looking to wrap up warm this season, consider investing in this maxi duvet coat, complete with a high collar to keep out the wind, which is discounted to £76.50 – just remember to use the code “HIFRIEND” at the checkout.
New Balance 550 trainers in white and beige: Was £110, now £77, Asos.com
A redesign of New Balance’s 1989 style, the 550 trainers have been reduced by 30 per cent. Inspired by the style of basketball shoes, they have a low profile, are perforated for ventilation, and feature a textured grip tread. This white and beige colourway will pair well with everything, from faded blue jeans to a sportier outfit. In our review, our writer said: “The supportive sole and added cushioning on the collar and tongue provided extra comfort.” And, if you apply code “HIFRIEND” at the checkout, you can nab an extra 10 per cent off, too.
Asos design cotton poplin peplum tie shirt top in leopard print: Was £28, now £13, Asos.com
Brighten up your autumn wardrobe with this leopard print shirt from Asos’s own brand, Asos Design. To complete the look, pair the statement puff sleeves with accessories and ballet flats in a pop of red. Don’t forget to apply the code “HIFRIEND” at checkout for 10 per cent off.
Motel fluffy balloon sleeve oversized jumper in red: Was £75, Asos.com
Now is the time to invest in staple knitwear for the new season. Red has very much been in vogue, and this oversized jumper from Motel looks as cosy as it does chic, with a crew neck and balloon sleeves for a cosy silhouette. Remember to use the code “HIFRIEND” at checkout for 10 per cent off.
Adidas originals gazelle bold platform trainers with gum sole: Was £90, Asos.com
Adidas gazelles have been having a moment for quite some time now, and if you’re yet to invest in a pair for yourself, or you’re eager to elevate your old trainers to new heights, consider picking up a pair of these platform gazelles. The design is available in a range of colourways including silver and green, yellow and pink and turquoise and orange. Secure your pair with a 10 per cent discount when you use the code “HIFRIEND” at checkout.
Asos Design bow detail cowl midi dress, check print: Was £48, now £36, Asos.com
A statement dress for your next evening out, Asos’s check print maxi feels far more premium than its price tag suggests. Featuring a Nineties-inspired cowl neckline, on-trend bow detailing and asymmetrical panelling, the design is complete with a flattering side slit. Use the discount code “HIFRIEND” at checkout.
Voucher codes
For the latest fashion discounts, try the links below: