When it comes to our hair, sometimes in order to achieve some of the looks we're going for - often we damage it in the process.
Whether it's applying heat for the perfect bouncy blowout, a sleek straight look or you're dyeing to reach your perfect tone, it can certainly take it out on your locks.
And viral brand, Coco & Eve has developed a new treatment that takes hair repair to the next level, if you don't believe us - it's already got over 20,000 people on the waitlist.
The product is the Coco & Eve Bond Building Pre-Shampoo Treatment , which retails for £22.75 currently at Beauty Bay.
With a promise to reduce hair breakage and split ends by an incredible 85% and the best news? It only takes around ten minutes to get work on tired strands.
The Bond Building Pre-Shampoo Treatment has been designed with specially formulated bond-building technology (Micro 3D bonds), as well as protective botanical oils and strengthening oils.
Included amongst the ingredient complex are pomegranate and apricot oils, which help to provide hair the essential fatty acids and moisturising properties to form a protective layer on hair surface, whilst softening.
The new treatment has even been described as a dupe with similar benefits to Olaplex - a brand renowned for hair restoration products.
And the all new product is receiving loads of great reviews online by fans who are already loyal to the award-winning beauty supplier.
One person said: "My bleached hair becomes a dry, tangled mess pretty quickly. This bond repair gives me an instant result, smooth and strong I love it!"
Another customer with chemically treated strands stated: "I've previously bleached and dyed my hair so my curls are frizzy. After using the bond treatment consistently for 2 weeks, I could see a noticeable difference - my hair was softer, looked healthier and had less frizz for a longer period of time, highly recommend!"
Whilst another said: "I've been highlighting my hair for 15+ years. It's pretty dry and brittle at the ends. I started using this product and felt a difference in my hair texture and softness. It also smells really nice, I would recommend."
So what are you waiting for? Luscious locks are just around the corner and you can pick yours up from Beauty Bay now for just £22.75.
