The chairman of THG has invested almost £1m into the online retail and software giant.
Lord Charles Allen, who was hired in March, has snapped up 1.2 million shares in the Manchester-headquartered group at 86.27p each on Monday.
At the time, the shares were worth a total of £992,141.
READ MORE: THG appoints former ITV, EMI Music and food giant boss as new chairman to succeed Matthew Moulding
THG's share price closed at 84.28p on Tuesday, down 1.1%.
Lord Allen succeeded co-founder and chief executive Matthew Moulding as chairman after the beauty, wellness and software group previously committed to splitting the positions of chair and CEO.
He is also currently chair of Balfour Beatty Global Media and Entertainment while his previous positions include chair of ISS AS, 2 Sisters Food Group and executive chair of EMI Music.
He was chief executive of ITV plc from its formation in 2004 until 2007, chief executive of Granada Group plc and chief advisor to the UK Home Office.
