Nikon has just extended its Winter Instant Savings promotion until January 27, 2025 – it was previously due to expire on January 13, so the extension grants you a couple of extra weeks to get your hands on the best Nikon cameras or best Nikon lenses at an irresistible price. Note that the extended deal only applies to the UK, Ireland, and Nordic countries; the US version of the sales spectacular has already expired.
But if you're in the UK or those other selected countries, my advice is to delay your purchase no further; as Nikon is providing rebates to retailers for the duration of the offer, prices are certain to rise the day after the deal ends.
The promotion offers some serious savings off its latest and greatest kit – as well as some older stuff, too. I've pored through the deals and offer my personal recommendations below.
Highlights include knocking £180 off the Nikon Z6 III – the first time that this brand-new camera has seen any widespread discount – and £720 off the Nikon Z 800mm f/6.3 VR S telephoto prime.
This is an official Nikon Winter Instant Savings promotion, with a discount applied to the recommended retail price (RRP). However, retailers may beat the official discounts further still.
Nikon Z-series camera deals
The £180 saving on the Z6 III also applies to its various kit-lens bundles. Other mirrorless cameras seeing tasty discounts include £450 off a Nikon Z 7II, which also applies to the Nikon Z 24-70mm f/4 S kit bundle.
When it comes to FX full-frame mirrorless Z-system cameras, the Nikon Z8, Nikon Zf, Nikon Z5 and Nikon Z6 II are also seeing steep discounts, that are close to the best prices I've ever seen. In the crop-sensor DX camera camp, only the Nikon Zfc is included in the promotion. So whatever new Nikon mirrorless you're after, now really is the time.
Nikon Z-series lens deals
There are lots of best-ever prices on Z-series lenses – with staggering savings of up to £900 on its top-line telephoto primes – and while £14,999 reduced to £14,099 hardly qualifies the Nikon Z 600mm f/4 TC VR S as a 'cheap' lens, it's an incredible saving if you're in the market for top-notch glass.
More affordable picks are £360 off the Nikon Z 70-200mm f/2.8 VR S and £270 off the Nikon Z 100-400mm f/4.5-5.6 VR S. In truth, there are discounts that are worth having across almost all the Z-series lens range, but I've listed my top 10 picks of the most eye-catching savings here.
Nikon DSLR deals
And if you're still a DSLR stalwart, don't worry, you haven't been forgotten about: there are some not-to-be-missed bargains on the Nikon D850, Nikon D780 and Nikon D7500 too!
Nikon has been running its Instant Savings promotions for several years now, replacing the traditional 'cashback' scheme where a rebate would need to be claimed from the manufacturer, requiring convoluted form filling, providing proof-of-purchase receipts from participating retailers, and often taking many months for the cash to arrive in the buyer's bank account.
To recap, the current Nikon Winter Instant Savings promotion has been extended in the UK, Ireland and Nordic countries by two weeks until January 27, 2025, so you'd better get your skates on…
