I’ve been meticulously combing through THE ICONIC, hunting for the kind of pieces that make you look twice.
As a shopping editor, market research is my day job (and, fine, my night hobby too), which means I’ve developed a near-clairvoyant ability to spot designer-inspired pieces that look triple the price.
Best Under $300 Finds At The Iconic, According To marie claire:
- Best Under $100: Therapy Alegria Ballet Flats,
$79.95$63.95 - Best Under $200: Aere Lila Merino Wool Jumper,
$150$120 - Best Under $300: Polo Ralph Lauren Cropped Tuxedo Shirt,
$349$296
If your style leans toward clean lines, neutral palettes, and an air of effortless polish, you’re likely already fluent in brands like The Row, Khaite, and Toteme. But you don’t need their price tags to achieve that level of sophistication.
There’s plenty of affordable options out there delivering on quiet luxury—and I’ve been quietly bookmarking the best of the best for you ahead of The Iconic’s current Afterpay Day Sale. Ready to shop? Scroll on for the most polished and chic finds currently at The Iconic.
Read: Alert The Group Chat: Afterpay Day Is Coming Back Sooner Than You Think
Under $100
From effortlessly chic dresses and classic denim to must-have accessories, these pieces prove that great fashion doesn’t have to come with a hefty price tag.
COS
Column Jeans
THERAPY
Alegria Ballet Flats
MNG
Turtleneck Sweater With Jewel Buttons
INSIGHT
Arlo Plaid Boyfriend Long Sleeve Shirt
LE SPECS
Outta Love
COTTON ON
Everfine Hooded Knit
ATMOS&HERE
Jay Relaxed Rib Cardigan
M.N.G
Mandala Blouse With Asymmetrical Collar
DECJUBA
D-Luxe Parka Jacket
DECJUBA
Kristy Side Button Shirt
AERE
Tara Layered Jersey Top
THE FATED
Val Oversized Denim Shacket
Under $200
From elevated tailoring and accessories to standout shoes and refined wardrobe staples, each of these pieces comes in at under $200. It’s never been easier to invest in quality style that looks—and feels—luxurious.
ADIDAS ORIGINALS
SL 72 OG
JO MERCER
Roxy Dress Flats
&OTHERSTORIES
Oversized Shirt
JAG
Liv Pant
&OTHERSTORIES
Double-Breasted Trench Jacket
AERE
Lila Merino Wool Jumper
ASSEMBLY LABEL
Tamara Wool Jacket
MNG
Oversized Denim Parka With Pockets
LOEFFLER RANDALL
Leonie Soft Ballet Flats
CAMILLA AND MARC
Sonny Croc Belt
Under $300
From investment bags and everyday shoes to elegant dresses and statement sunglasses, these standout pieces redefine affordable luxury. Each find comes in under $300, proving that you can elevate your wardrobe with high-quality style and timeless appeal—without crossing the splurge line.
NAKEDVICE
The Baldwin Black Tote
COS
The Knit Tneck Tank
SANDRO
Skyn Skirt
BASSIKE
Elastic Detail Twill Pants
WYNN HAMLYN
Rita Maxi Dress
OROTON
Broderie Trim Shift Dress
MINIMA ESENCIALS
Joryn Alpaca Wool Zip Cardigan
POLO RALPH LAUREN
Cropped Cotton Poplin Tuxedo Shirt
REFORMATION
Carolina Skirt
ARKET
Lacquered Leather Loafers
In case you missed it, Afterpay Day has become one of the biggest sale events in Australia—and THE ICONIC is always a standout when it comes to seriously good deals. Think up to 30% off fashion, major discounts on activewear, and savings on beauty tools from brands like Shark Beauty, ghd, Bondi Boost and more—all offers we’ve seen (and shopped) in previous Afterpay Day events. While the official Afterpay Day dates for 2026 are still to come, we’re already spotting early deals popping up across other retailers, with some bestsellers selling out fast. That makes now the perfect time to start prepping for THE ICONIC’s sale before it kicks off. One of my go-to strategies? Refreshing my wishlist—locking in the must-haves first, then keeping a few nice-to-haves on standby. It’s a simple way to stay ahead of the rush and avoid those impulse buys when the sale frenzy hits.
The Iconic hosts several major sales throughout the year, including End of Season sales, Black Friday, Boxing Day, and special flash events. During the End of Season Sale, discounts often reach up to 50% off or more across fashion, beauty, and home categories. These dedicated sale period are prime opportunities to scoop up premium labels at deep discounts.
Yes. The Iconic Outlet is a dedicated, always-on sale zone with discounts starting at 50% off. It features a constantly refreshed selection of discounted clothing, accessories, and shoes across top brands.
Use filters like “Favourite Brands”, to zero in on your favourite products and be sure to add items to your own wishlist for easy reference. Our editors always have plenty of highlights to share from The Iconic’s most recent sale selection.
This article originally appeared on Marie Claire Australia and is republished here with permission.
