Spanish based retail chain Zara has unveiled its latest swim and beachwear collection and it’s left some shoppers puzzled. On Zara’s official Instagram account, the retailer unveiled a two-piece swimsuit worn by a model, which is hot pink in colour alongside a large decorative flower stitched onto the chest area.
The bright two-piece was accessorised with an equally vibrant pastel pink hair scrunchie. But the bikini has left shoppers divided over whether they like it or not. One user wrote: “That’s freaking cute. And cheap too!” while another user echoed: “Oooo I need this” along with the fire emoji.
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One shopper commented that it was giving them plenty of holiday inspiration. They said: “How cute is this bikini?!?! Ha! Dreaming of summer!” But there were many in the comments who didn't feel like the swim set was appropriate for a 'grown woman'.
One user joked: “Looking like a grown toddler” along with a laughing emoji, while another added: “I can’t with the hair she looks like a toddler!”
A third chimed in to turn on the sirens of the fashion police mobile by writing: “I'm sorry but this is funny lol! The big flower... but then the scrunchie! I'm DEAD! LOL!!!! She is beautiful btw truly, but this is not for a grown woman.”
Then there were some users who took issue with the lack of size representation - as a thin model was used to pose in the Zara two-piece.
One user wrote: “I wish I could actually see the outfit on an everyday woman” while a French user, which has been translated into English, added: “Stop stimulating our children to become anorexic.”
Another international user, whose comment was translated from Arabic, angrily stated: “It is a fault to keep promoting only slim bodies for both men and women!”
Since the Instagram post’s debut last week, the photo has more than 77,000 likes and 255 comments.
In other Zara related news, online fast fashion brand Shein has been accused of replicating Zara’s designs, including the TikTok popular Zara pink satin dress .
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