Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Walrus
The Walrus
The Walrus Lab

THE WALRUS LAB CASE STUDY: PODCAST

Podcast: What About Water? With Jay Famiglietti
Client: Global Institute for Water Security/University of Saskatchewan
Timing: 2019-present


The Opportunity

In 2018, Jay Famiglietti received the Canada 150 research chair in hydrology and remote sensing, and became executive director of the Global Institute for Water Security (GIWS). The GIWS has been around since 2011. It wanted to increase its awareness both within the University of Saskatchewan and externally as leaders in water policy and research. It also wanted to increase the profile of its new executive director.

Our Approach

We knew Jay Famiglietti had strong public communications skills and had been a frequent media contributor. So, we built a podcast around him, placing him as the host. The podcast would also later become the centrepiece for all marketing efforts from the GIWS.

What we did

  • We created and launched a podcast with season one of Let’s Talk About Water launching in 2019 (we changed the name to What About Water? With Jay Famiglietti in 2021).
  • We’ve completed four seasons of the podcast and featured guests from around the world.
  • We published digital custom content on The Walrus website, featuring a Q&A with Famiglietti.
  • In 2022, we hosted The Walrus Leadership Dinner on groundwater, featuring key stakeholders, leaders, and experts in Ottawa.
  • All of this increased Famiglietti visibility of as executive director.

  • Results

  • 4.7 out of 5 rating on Apple Podcasts
  • Top 10% of all podcasts for downloads
  • Average consumption rate for episodes is 70.5%
  • 60% increase of subscribers on Apple podcasts from Season 3 to Season 4
  • Ranked in Top 10 of Earth Science podcasts in Canada and the U.S., according to Chartable
  • Season 4 concluded in March 2023. Plans underway for Season 5
  • Featured guests from around the world
  • Each season has increased participation from Indigenous and BIPOC experts in the field of climate science
  • Podcast is key feature of GIWS marketing tools
  • Host Jay Famiglieti makes regular appearances on other climate-change-related podcasts
  • Awards: 2021 winner of Water Canada Water’s Next Award
  • Increased brand awareness:
  •      Increased visibility of Executive Director Jay Famiglieti
  •      Identified as “Host of What About Water? With Jay Famiglieti” in public appearances
  •      Connections with worldwide water science community by providing guest opportunities on podcast
  •      Published Q&A with Jay Famiglieti on The Walrus website in 2021
  •      Included in the SEJ Podcast Library (featuring informative and interesting podcasts by SEJ members and other journalists, and science professionals)

  • The Walrus uses cookies for personalization, to customize its online advertisements, and for other purposes. Learn more or change your cookie preferences.

    ×
    ×

    Fund the journalism we need now

    We need you now more than ever. In turbulent times, it is crucial that reliable media remains available to everyone. That is why we depend on your support to keep our journalism accessible and independent. From economic uncertainty to political polarization, the challenges our society is facing today are too important for half-truths.

    At The Walrus, the future of journalism is funded by engaged citizens like you. Together, we can preserve the integrity of Canadian media and ensure that our democracy thrives. Will you join us?

    With thanks,
    Jennifer Hollett
    Executive Director, The Walrus

    Or make a one-time donation

    ×

    Fund the journalism we need now

    We need you now more than ever. In turbulent times, it is crucial that reliable media remains available to everyone. That is why we depend on your support to keep our journalism accessible and independent. From economic uncertainty to political polarization, the challenges our society is facing today are too important for half-truths.

    At The Walrus, the future of journalism is funded by engaged citizens like you. Together, we can preserve the integrity of Canadian media and ensure that our democracy thrives. Will you join us?

    With thanks,
    Jennifer Hollett
    Executive Director, The Walrus

    Or make a one-time donation

    ×
    Sign up to read this article
    Read news from 100’s of titles, curated specifically for you.
    Already a member? Sign in here
    Related Stories
    Top stories on inkl right now
    Our Picks
    Fourteen days free
    Download the app
    One app. One membership.
    100+ trusted global sources.