A pink satin dress has been sending shoppers wild after the slinky number went viral on TikTok. The midi dress, from Zara, cost £46 and sold out in the blink of an eye after being shared dozens of times on the video sharing app.
One shopper snapped up the dress and styled it on social media, racking up nearly 750,000 views, while TikTok user Marina Rough hit more than a million views sharing content of it.
The hashtag #zarapinkdress has already amassed 3.1 billion views on the app, with the piece adored for its spaghetti straps, cut out back and flattering cut.
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Having been so popular, the dress is sold out in sizes XS to XL, with limited XXL sizes in stock.
One shopper said: “I bought this dress the other week and I am OBSESSED.”
Another said it made her feel like a ‘princess’, as others suggest wearing it to prom or as a bridesmaid dress.
But there are some great dupes out there so that you can still get that slinky pink look - sometimes for a fraction of the price.
At Nasty Gal, the recycled satin cross strap midi dress is on sale from £45 down to £27, available in sizes 4 to 18 and looks great with a pair of chunky boots.
Another dupe that’s still cheaper than the Zara version is the draped shoulder cowl neck satin maxi dress, priced at £39.20 down from £49.
It has a sassy thigh high split up one side, coming in sizes 4 to 16. And if you’re not a huge fan of pink, this dress also comes in white, green and burgundy.
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Cheaper still is the plus size strappy satin midi slip dress which is quickly selling out, currently only in stock in sizes 16 and 18 for £31.20, instead of £39.
One shopper compared the viral Zara dress to a Kim Kardashian SKIMS creation, which is £80 at Selfridges.
But for a night out rather than a night in, there’s also this lighter coloured blush number from River Island for £42.
It’s been rumoured that the viral Zara dress could come back into stock this Spring.
