On the sort of crisp, bright day that Cheltenham festival regulars love, artists Emily Johnson and Andy Owen-Smith were to be found in a gallery in the Montpellier area of the Regency town, putting the final touches to an exhibition celebrating the power of the horse and the hustle and bustle of race day.
“There’s real sense of excitement in Cheltenham,” said Johnson. “I’ve been dropping off flyers in the hotels and they are all packed.” Owen-Smith agreed: “I think there’s pent-up demand for the festival; the town can’t wait for it.”
Last year’s festival took place behind closed doors because of Covid. In 2020 it was staged under a cloud as the Covid crisis loomed, and it came to be regarded by many as a super-spreader event.
This March, racegoers and townsfolk are embracing the prospect of four days of sport – and partying – with particular fervour.
Andre Klein, the racecourse’s community engagement manager, said tickets had been snapped up faster than ever before. “Gold Cup day [Friday] was sold out in mid-January and Thursday sold out shortly after that,” he said.
Klein has been touring the Gold Cup around workplaces, schools and venues in the town. “There’s a real sense of anticipation. That first roar on Tuesday will be very special.”
The festival is an annual riot of colour and life that for many signals the start of spring. Royals and aristocrats rub shoulders with reality TV stars, footballers, farmers and excited gaggles of fun-seekers.
For some, the focus is to try to take money off the bookies but many others are there simply to sink as many pints of Guinness or glasses of champagne as possible.
Thousands of Irish people make the pilgrimage to Gloucestershire and extra flights have been put on to bring in punters from Dublin, Shannon and Cork to Bristol and Birmingham.
Lindsey Holland, who runs the Cleeve Hill hotel near the course, said her regulars were bitterly disappointed that they couldn’t come last year. “It’s lovely to be welcoming back old friends again. This is the first week for months the hospitality industry has been able to go at it full throttle,” she said
Despite last year’s hiatus, Holland said most Cheltenham businesses had survived. Only one of a 45-strong collective of independent hospitality businesses – a small restaurant – has shut down. “People have proved to be very resilient,” said Holland.
Cheltenham borough council said it was expecting the 2022 festival to bring in more than £100m to the local economy. “It will be a very different feel to last year,” said Victoria Atherstone, the cabinet member for culture, wellbeing and business. “From hotels and restaurants through to taxi drivers and shops, the economic ripple effect from the festival week extends far beyond the racecourse.”
So many are grateful the festival is back. It is a money spinner for organisations such as Cheltenham Tigers rugby club, which charges racegoers to park at its site and provides breakfasts and beer. “It’s our biggest fundraiser,” said its chair, Steve Ratcliffe. “We’ll be serving our first pint of Guinness at about 9am on Tuesday.”
Lynn Garritty, an on-course bookmaker, has painted her nails in the colour of jockey silks to mark her return. “I haven’t done that before but thought it was worth a special effort this year,” she said. “Everybody is buzzing about the festival.”
Back in Montpellier, Dawn Evans, a signwriter, was completing a picture of a bottle of Irish whiskey on the shopfront of John Gordons wine and spirits bar.
At the James of Montpellier gentlemen’s outfitters, staff were doing a brisk trade in tweed suits, ties and pocket squares. “Young people like to dress up as if they are country folk,” said the salesperson Graham Ellis.
There are some doubters, of course, who point out that Covid has not gone away. Paul Hodgkinson, the leader of the Liberal Democrats on Gloucestershire county council, said: “We are seeing a rise in Covid cases across the country following the government’s decision to abandon all safety restrictions.
“The sad fact is that hospitalisations from Covid in Gloucestershire are back up to levels not seen since the height of the pandemic last year. There is no doubt that the full races are bound to spread the virus further.”
The doubling of the town’s population throws up other safety issues. Police are carrying out extra patrols aimed at keeping women and girls safe. Licensing officials are clamping down on unlawfully operated taxis and private-hire cars.
And this year there will be signs of the war in Ukraine. The Jockey Club, which owns and runs the racecourse, is raising money for the people of Ukraine and renaming a race the Ukraine Appeal National Hunt Chase, while the horse Lisnagar Oscar will be ridden by a jockey in the colours of the Ukraine flag on Thursday.
At the Shamrock pub in Cheltenham, the landlady, Caroline Morrissey, was flying the flags of the Irish counties Galway and Laois. “It was very strange not having the Irish here last year,” she said. “It will be wonderful to welcome everyone back.”