People from around the North East have carved out a place from themselves in the social media world, attracting thousands of followers on platforms such as Instagram, Facebook and TikTok.
There's celebrities keeping fans up to date with their latest projects, content creators highlighting the area's hidden gems and members of the public who have gone viral.
Here's a list of some of the top social media influencers out there at the moment, showcasing everything from fitness to fossils.
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Nathan and Grace
This young couple from North Shields have taken the TikTok world by storm with their comedy content, and are now managing to make a living from posting on the app.
Nathan Davis, 19, and Grace Gonsalez, 18, have been catapulted into the social influencer sphere as a result of their relationship-based content that's watched by millions of people.
They've accumulated more than 804k followers over the past two years, and have been given the opportunity to take part in exciting collaborations with brands and music artists, as well as hold their own events.
Sam Fender
North Shields rock star Sam Fender has become social media royalty in the past few years.
His hit 'Seventeen Going Under' went viral on Tiktok, as fans used his lyrics to convey their personal tales of abuse and mistreatment.
Fender was so moved by the trend that he took to the platform to reach out to his followers (600.6k), adding links to resources for domestic abuse as well as helpline information.
His following also went wild after he posted about his new friendship with trainspotting TikTok star Francis Bourgeois on the app.
Rebecca Baty
Rebecca Baty from Gateshead has built a thriving TikTok community through posting food and activity recommendations from throughout the region.
Her trademark intro, Did you know, in Newcastle there is …”, has cemented her as a firm favourite among locals and visitors.
Her Newcastle Lass @rebbeebee18 account has 39.6k followers and more than 823k likes.
Dr Aaron Smith
A recent graduate from Newcastle University, Dr Aaron Smith has amassed 283k followers on Instagram through unearthing fossils.
On his page (@Yorkshire.fossils) he invites viewers to join him as he cracks open rocks, revealing creatures from millions of years ago.
He and his brother also run a YouTube Channel under the same name for anyone interested in geology and palaeontology.
The Geordie Shore cast
In terms of numbers, the cast of Geordie Shore retain the largest reach on social media.
Vicky Pattinson, best known for appearing in the MTV show between 2011-2014 and later winning I'm a Celebrity Get Me Out of Here, has a whopping 5m followers.
Chloe Ferry and Sophie Kasaei also have a high follower count, racking up 3.7m and 2m respectively.
Mr Gilbert
Mr Gilbert, of Wallsend, North Tyneside, rose to TikTok fame thanks to his impressive dance moves.
He's a teacher at Silverdale School, in Howdon, which caters for youngsters with social, emotional, and mental health difficulties.
He started a project about staying safe online and wanted to show his pupils the importance of positivity as well as teaching them how to deal with negativity.
But after being invited to a dance battle with an American teacher, where he decided to give a backflip a try, he went viral.
His account, MrGTeacher, has amassed 584.2k followers and shares both dancing and education content.
Little Mix Stars
Two members of the internationally acclaimed pop-band Little Mix, Perrie Edwards and Jade Thirlwall, come from South Shields.
Given their widespread fame, it's no surprise they have a combined following of 23.2m.
They keep their fans updated on their latest events, looks and family life.
Amelia Lily
The Middlesbrough-born singer shot to fame nine years ago when, at the age of just 17, she finished third on The X Factor, in the same year that Little Mix won the show.
After taking a break from the charts, Amelia forged a successful career in theatre, with starring roles in Shrek and American Idiot, and later as a Geordie Shore cast member.
She has 167k followers on Instagram, always keeping fans informed on her latest shows and travels.
Kaima Cosmetics
Owned by a mum from Sunderland, this successful cosmetics business has been a viral sensation.
Gemma Burdis, who left school "with nothing" launched Kaima Cosmetics in 2018.
She was determined to give her son Kai 'the best life possible', and despite it being tough at first, Gemma soon saw her business take off and now it has completely changed her life.
Celebrities like TOWIE's Chloe Sims have used her products along with Mikayla Nogueira, a top makeup artist from America.
The company has 201k followers on Instagram and 207.5k on Tiktok.
Adam Collard
Geordie lad Adam Collard was an Islander on Season 4 of Love Island.
And since his time in the villa, he has built up a following of 926k on Instagram through his fitness-related content.
He is often posting about his work-outs at Sculpt Fitness HQ, on the bank of the River Tyne.
Stephanie Fox
This Newcastle blogger has an aesthetic Instagram filled with hidden gems from around the North East.
Her feed includes posts about what's on where, where to find good food, tips for visiting and where to find the best coffee and cocktails.
She has 13.8k followers on Instagram (@Stephfoxblogs).
