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Daily Record
Daily Record
National
Alexander Smail

The tiny Scottish fishing village that starred in a Harry Styles music video

Harry Styles is making headlines around the world following his Album of the Year win at the 2023 Grammy Awards on Sunday evening.

The former One Direction star won the coveted trophy for his 2022 album Harry's House, which featured the smash hit single As It Was. People in Scotland may better remember a song from his previous album, however, as its video was filmed here in a small coastal village.

The video for Adore You, the second single from Styles' 2019 album Fine Line, was shot in three different Scottish locations: St Abbs, Cockenzie and Port Seton. The former is a coastal fishing village north of Eyemouth on the Berwickshire coast.

Located approximately an hour out of Edinburgh, St Abbs has become a top tourist destination over the past few years. The picturesque village is popular for its bird-watching and regular sightseeing boat trips, as well as the St Abb's Head National Nature Reserve.

Formerly known as Coldingham Shore, the village is said to have been renamed after Æbbe, a 7th-century Northumbrian princess and saint, in the 1890s.

Its stunning views of the North Sea were likely what convinced Harry Styles to shoot his music video for Adore You in St Abbs back in 2019. The village stood in for the fictional Isle of Eroda in the clip.

In the video, the inhabitants of the island do not smile at all. A baby is born who grows up to blind the residents with his bright smile.

Portrayed by Styles, he is ostracised by the townspeople before bonding with fish in the ocean and eventually reconciling with the inhabitants of Eroda.

There is a website completely dedicated to the fictional island, and features some of St Abbs' real-life tourist attractions, such as sea-diving, Sea Rock Brewery, and the fish market.

St Abbs has even caught the attention of Hollywood in recent years. Fans of Marvel may recognise the village from Avengers: Endgame in 2019, when it was used as a stand-in for New Asgard.

The scenes filmed in St Abbs feature a truck struggling up one of the winding roads as the Hulk and Rocket overweighed the vehicle — on a mission to find Thor and other fan-favourite Korg.

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