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Marie Claire
Marie Claire
Lifestyle
Penny Goldstone

The tech sport trend is all we can talk about in the office

Tech sport street style.

It might be one of the most divisive Spring/Summer 2025 fashion trends, but it's one we certainly can't stop talking about at the Marie Claire offices. I'm referring, of course, to the tech sport trend.

Most recently spotted everywhere on the Danish capital's streets during Copenhagen Fashion Week, it's one that has dominated the catwalk as well - at the likes of Lacoste, Miu Miu and Yuhan Wang.

Think of it as a technical upgrade to the athleisure trend that has been prevalent for the past few seasons.

For Spring/Summer 2025 we are seeing the lines between performance activewear and high fashion blurring even more. Think windbreakers, puffer jackets, thermal tops, running trousers and of course trainers.

At CPHFW, we saw everything from full sporty looks, to tech items softened by more feminine pieces such as pencil skirts and heels.

But it's never a fully-fledged trend until the customers follow, and that they are, according to Zalando, who just reported a huge 156% increase in sweat pant sales.

You can carry the trend over into your accessories with wraparound sunglasses (Gucci do a great pair), neon football trainers and quilted bags.

If you want to make it less sporty, think about more corporate details such as pointed toe flats, ties and oversized shirts.

Shop the tech sport trend

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