Tech giant Apple is a household name, and almost everyone will have likely owned or used their products at least once.
However, despite being hugely popular people only recently found out what the 'i' in Apple's iPhone stands for. This may leave some wondering how the American firm landed on its iconic fruit-themed name and logo.
A lot of the early briefings for the brand's name and logos came directly from co-founder and former CEO of Apple, Steve Jobs, who was an on and off 'fruitarian' - and a competitive one at that.
Steve Jobs himself explained why he opted for the name in a 1981 press conference, saying: "I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, in the most sophisticated way, and that's it, nothing else."
As part of Walter Isaacson's 2011 book 'Steve Jobs' the tech entrepreneur elaborated on his decision to opt for the name Apple.
In the spirit of competition, Jobs explained: "It sounded fun, spirited, and not intimidating. Apple took the edge off the word 'computer'. Plus, it would get us ahead of Atari in the phone book."
Jobs also added that he wanted to steer clear of the "boring" names popular in tech such as "Executek" and "Personal Computers Inc".
As for the logo, the brief came from Steve jobs to designer Rob Janoff - and the reason there's a bite missing is so that it's clearly an apple and not a cherry.
As reported by CNN, this was a 'happy coincidence' as the designer was told soon after that 'bytes' are a cornerstone of computing. And the rainbow pattern - which has now been ditched - was requested by Jobs to humanise the brand.
However, there were earlier drafts including one designed by Apple co-founder Ron Wayne which showed Sir Issac Newton sitting under a tree, according to The Logo Creative.
This comes after people began to learn what the 'i' in iPhone stands for. To the surprise of some, the single letter actually represents multiple words; the 'i' stands for "internet, individual, instruct, inform and inspire".
This revelation came from Steve Jobs himself back in 1998. He added that it "didn't have an official meaning," suggesting the "i" could well be open to interpretation.
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