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Fortune
Fortune
Ruth Umoh, Lily Mae Lazarus

The rise of the simplifier-in-chief

Andy Jassy (Credit: Getty Images)

Today’s most effective leaders aren’t just strategists or visionaries; they’re simplifiers. These executives can cut through bureaucracy, strip away bloat, and prioritize speed and agility over sprawling hierarchies and tangled workflows.

As companies scale, they inevitably accumulate more processes, meetings, metrics, policies, and platforms, writes Fortune’s Lily Mae Lazarus. Each addition may be well-intentioned, but over time, the layers calcify, slowing decision-making and suffocating innovation. The cost isn’t just cultural; it’s financial. Bain & Company estimates that excessive complexity erodes more than 15% of large companies’ profits each year.

Enter the simplifier-in-chief. These leaders are clear-eyed about the hidden toll of complexity and are unafraid to challenge entrenched ways of working. They focus on prioritizing what matters, eliminating friction, and empowering their teams to move faster and smarter. They also know that in today’s market, velocity is a competitive advantage—and that too much process often creates the illusion of control while actually stalling progress.

Several CEOs appear to agree.

—Amazon’s Andy Jassy has stressed the need to eliminate internal drag that slows innovation. 
—GM’s Mary Barra has long championed cutting red tape to accelerate product cycles.
—Bayer’s Bill Anderson is slashing 99% of corporate rules and flattening management through his “dynamic shared ownership” model. 
—JPMorgan Chase CEO Jamie Dimon put it bluntly: “Bureaucracy and BS kill companies.”

The shift toward simplification isn’t just about efficiency, though. It’s about resilience, writes Lazarus. When the environment shifts—as it inevitably does—simplified organizations can adapt faster and cultivate cultures that are more responsive, creative, and aligned around shared goals.

Ruth Umoh
ruth.umoh@fortune.com

Today's newsletter was curated by Lily Mae Lazarus.

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