The O2 today announced the launch of a new members club, VIPs will be able to watch every show at the venue from a private walkway above the arena.
The Residence at the O2, a 1,150 sq metre space that also includes a champagne bar and restaurant, was the result of a £7 million investment by the venue.
The O2’s senior director of premium Matt Botten said there wasn’t a similar proposition in entertainment right now.
“We’re sort of following the football season-ticket model but with access to 220 varied events,” he said. “One week you have Iron Maiden and the next you have Little Mix.”
Prices for the 300 tickets will start between £15,000 and £16,000, with Boten saying that there has been interest from large corporates, smaller businesses and wealthy individuals.
“This is kind of reacting to demand,” he said. “We’re sold out of our suites. We’ve got a long waiting list for our suites. We’ve got other shared products which are sold out.
“I’m expecting people to use their tickets in lots of different ways. If it’s a high-profile artist that you’re bringing corporate clients to, there’ll be a restaurant space. If it’s friends, you’ll want a bar.”
The Residence will open late this year, with construction to begin this summer.
