After considerable fanfare and several teases by the team’s social media department, the Detroit Lions have officially unveiled the alternate helmet that the players will wear for select games in 2023.
It’s a blue-based helmet with an old-school throwback logo that honors the team’s 90th season and ties to the Ford family ownership and auto industry in Motown.
The Lions released a little guide picture illustrating all the symbolism included in the alternate helmet:
Another look at the helmet, this one from the NFL:
From the team’s Instagram post:
