Here are the most popular car insurance companies on the market, per the Insurance Information Institute. This information was compiled by comparing the amount of direct premiums written for each auto insurance company in 2024, along with the total percentage of market share.
In all, the top four on the list accounted for over half of the total market share, while the top 10 take up over 75% of the market share for personal car insurance.
Also included for each insurance company are its J.D. Power satisfaction rates from 2025, when available. Data analytic company, J.D. Power conducts annual reviews of the car insurance industry, and is a good source to find insurance based on customer satisfaction ratings on a 1,000-point scale.
Before scrolling through the list, compare car insurance rates from some of the best carriers below and then see how your best quote ranks in terms of popularity and customer satisfaction.
Most popular car insurance companies
These are the top ten most popular car insurance companies on the market right now.
1. State Farm
- Direct premiums written: $67,748,192
- Market share: 18.9%
- J.D. Power Satisfaction Rating: 716
While State Farm remains on the top of the list in terms of market share and value of premiums written, it's J.D. Power Satisfaction rating has dropped significantly, from 882 in 2022 down to 716 in 2025.
With that said, it's still above average for 2025. According to J.D. Power, the overall satisfaction rating industry-wide was just 700, with plenty of companies getting below 700 points (out of 1,000 points possible).
At 716, then, State Farm scored pretty well relative to the rest of the market, though it's outranked by two other companies on this list.
2. Progressive
- Direct premiums written: $60,053,469
- Market share: 16.7%
- J.D. Power Satisfaction Rating: 673
Like State Farm, Progressive has managed to increase its market share over the past few years but it's done so at the expense of customer satisfaction. Since 2022, the popular insurance company's satisfaction rating has plummeted nearly 200 points, from 861 to 673.
3. Berkshire Hathaway Inc.
- Direct premiums written: $41,714,394
- Market share: 11.6%
- J.D. Power Satisfaction Rating: N/A
If you're surprised to see Berkshire Hathaway ranking on a list of popular car insurance, it's probably because you don't have commercial auto insurance. The company primarily provides car insurance for commercial vehicles, which can include anything from ambulances and trucks to rental cars.
If you don't currently have any commercial vehicles, you won't need this insurance. But if you start or expand your own business in the future, keep this name in mind as the most popular commercial auto insurance company.
4. Allstate
- Direct premiums written: $36,581,812
- Market share: 10.2%
- J.D. Power Satisfaction Rating: 693
Allstate has remained relatively steady in terms of market share over the past few years. Despite not really growing much in market share, it's faced an uphill battle when it comes to customer satisfaction. The most recent J.D. Power rating of 693 is nearly 200 points below its 2022 rating (889).
5. USAA Insurance Group
- Direct premiums written: $22,096,870
- Market share: 6.2%
- J.D. Power Satisfaction Rating: 741
USAA is one of the few insurance companies that consistently rates highly on customer satisfaction. Despite dropping in its overall score over the past few years, from 890 in 2022 to 741 in 2025, it's still the second highest scoring insurance company, according to J.D. Power.
6. Farmers Insurance Group of Companies
- Direct premiums written: $13,492,655
- Market share: 3.8%
- J.D. Power Satisfaction Rating: 690
Farmers has lost both market share and custom satisfaction since 2022, dropping from 4.8% to 3.8% market share in that time frame. Like a couple of other insurance companies on the list, it's also plummeted nearly 200 points on J.D. Power's satisfaction rating, dropping from 882 in 2022 to 690 in 2025.
7. Liberty Mutual
- Direct premiums written: $11,741,471
- Market share: 3.3%
- J.D. Power Satisfaction Rating: 730
Liberty Mutual has seen a drop in both market share and satisfaction ratings, but not as dramatically as others in the list. In fact, it ranks fourth (when USAA is included) in the latest J.D. Power satisfaction survey, despite its overall score falling 140 points since 2022.
8. Travelers Companies Inc.
- Direct premiums written: $7,184,379
- Market share: 2.0%
- J.D. Power Satisfaction Rating: 691
Travelers insurance has held steady at 2.0% market share since 2022. But the surging premiums and increase in total losses that have plagued the entire car insurance market have lead to a substantial drop in satisfaction for this company just as they have for other companies on the list. Travelers saw its score drop from 854 in 2022 down to 691 in 2025.
9. Auto Club Exchange
- Direct premiums written: $6,465,137
- Market share: 1.8%
- J.D. Power Satisfaction Rating: N/A
The Auto Club Exchange is one of the car insurance brands under the AAA umbrella. With no J.D. Power satisfaction rating available, it's hard to say what the customer experience is like for those who have the car insurance. But, if you've never even gotten a quote for AAA car insurance before, this is your sign that it's worth seeing what kind of deal you might get.
10. American Family Insurance Group
- Direct premiums written: $6,174,180
- Market share: 1.7%
- J.D. Power Satisfaction Rating: 702
American Family insurance provides policies on their own, but are also the primary provider of the car insurance you get through Costco. If you're a Costco member, it's more than worth your while to see what special rates you can get for car insurance with your Costco discount.
While its J.D. Power satisfaction rating has fallen since 2022, when it was 874, American Family is one of the few to maintain an above-700 score in 2025.
Car Insurance Companies Customer Satisfaction
When deciding whether to switch car insurance, not only is it important to compare prices and coverage, but it’s also beneficial to compare customer satisfaction between companies. The following ratings can help you determine how well the most popular car insurance companies rank in this regard.
J.D. Power Scores: Data analytic company, J.D. Power, conducts annual reviews of the car insurance industry, and is a good source to find insurance based on customer satisfaction ratings. Ratings are based on a 1,000-point basis.
NAIC Complaint Index: The NAIC, or National Association of Insurance Commissioners, oversees insurance regulation across the U.S. The organization compiles a list of customer complaints to create a Complaint Index. The baseline for the number of complaints is 1.00 on the Index. Ratings above this have more complaints than average, and ratings below have fewer complaints than average.
AM Best ratings: AM Best rates show the financial strength of auto insurance companies, showing the companies' ability to pay claims. Higher scores typically show the company is more financially stable.
