Celebrations lovers were shocked to learn that some chocolate tubs would no longer contain Bounty bars ahead of Christmas this year.
In a trial run, Mars are to release limited edition boxes without the coconut chocolate, which will go on sale at select locations from November 8 to December 18. This comes following data which revealed that 39 per cent of Brits want to see the Bounty axed from the selection forever.
But further data suggests that the Bounty may not be the nation's least favourite Celebration, as a separate study led by Britsuperstore claims that Milky Way may be the most hated chocolate, the Mirror reports.
The online grocery service studied over five million internet search results in a bid to uncover the thoughts of the British public, analysing which Celebrations they like and dislike. Rather than Bounty being the least searched, the Milky Way garnered fewer than 8,000 searches over the past five Christmases, while its coconut counterpart was looked up 84,519 times.
Maltesers came out victorious, gathering over 170,000 searches within the same time period. Findings also suggest that Galaxy was the most enjoyed Celebration last Christmas, with 100,000 in the one year.
Richard Price, director of Britsuperstore, said: "It's no surprise that Malteasers has taken the top and been crowned the nation's favourite, as it's something the whole family can enjoy. However, getting rid of Bounty can be quite a controversial decision as the searches do speak for themselves that the public still enjoys them at Christmas - so this is a brave step for Mars."
The nation's favourite Celebration chocolates - from least to most liked
Searches in past five years
- Milky Way chocolate bar - 7,881
- Galaxy Caramel - 9,616
- Galaxy chocolate bar - 12,538
- Twix - 43,059
- Mars bar - 53,997
- Bounty - 84,519
- Snickers - 91,080
- Maltesers - 179,014
Searches made last year
- Milky Way chocolate bar - 2,282
- Galaxy Caramel - 2,294
- Twix - 11,118
- Bounty - 11,549
- Mars bar - 12,772
- Snickers - 22,635
- Maltesers - 37,567
- Galaxy chocolate bar - 101,563
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