There's always an It bag. Something models are caught carrying between runway appearances or celebrities sport running errands. The evidence of its popularity is usually paparazzi snaps. Balenciaga's Le City bag fits the criteria, but instead of shooting stars carting this season's in-demand bag, the fashion house decided to travel back in time and place the current bag in the hands of celebs from the noughties and 2010s.
Now for anyone thinking at this moment that the concept is a little shady, simmer down. All Balenciaga did was replace the earlier versions of its It bag with the newer model. The result is one of the most creative campaigns around with an all-star cast. Paris Hilton, Claudia Schiffer, Tyra Banks and Lucy Liu for starters. It's actually almost scary how well the updated bags go with the old-school outfits in the ads.
Balenciaga keeps dropping new images so keep checking the brand's Instagram to see more of the inventive campaign.
