- Lamborghini can't keep up with the strong demand for the Urus and Revuelto.
- It had the best January-September sales ever.
- The order intake for the Temerario is also strong.
Keyboard warriors love to hate on the Urus. Sure, it’s not a “real Lamborghini” given its underpinnings shared with lesser cars such as the Audi Q8 or the more plebian Volkswagen Touareg. However, the high-performance SUV is essential to Sant’Agata Bolognese’s modus operandi. Without it, parent company Audi would struggle to make a business case for the supercars.
The Urus has been Lamborghini’s license to print money ever since it came out back in 2017. It’s been the top seller for multiple years and that seems highly unlikely to change. Not only that, but the switch to a plug-in hybrid powertrain hasn’t deterred customers. Although the facelifted Urus is sold strictly as a PHEV now, business is booming for the company’s cash cow.
Lamborghini says it has enough Urus orders to keep busy throughout 2025. In other words, a newly placed order for the “Super SUV” won’t be fulfilled until 2026. This first-generation model is sticking around for the long haul. Despite being launched seven years ago, the next Urus isn’t due until near the end of the decade. The second-generation model will switch to a fully electric drivetrain when it arrives around 2029.
As for the Revuelto, Lamborghini’s flagship is also a hot commodity. The waiting time for the plug-in hybrid V-12 supercar exceeds two years. Signing your name on the dotted line today means you’ll be getting the electrified monster at the end of 2026 or early 2027. As with the Urus, the Revuelto's PHEV setup isn’t making wealthy customers reconsider their options. Not that there are many left anyway considering V-12s are nearly extinct.
Lamborghini mentions the new Temerario has enjoyed a “very positive response from the public” following its world premiere in mid-August during the Monterey Car Week. This time around, the Huracan replacement was developed without an Audi R8 twin as the Raging Bull had enough money to go solo for its “entry-level” supercar. That takes us back to the Urus since the SUV certainly helped move the needle enough for Lamborghini to engineer the Temerario without spreading costs.
Lamborghini sold a record-breaking 10,112 cars in 2023 and this year is shaping up to be even better. The Italian marque just had its best January-September period ever after shipping 8,411 vehicles. It’s an increase of 8.6% compared to the first nine months of last year.
Source: Lamborghini
