The hottest condiment these days isn't ketchup or aioli or even chili oil. It's seemingly ranch.
And that's largely thanks to one person: Taylor Swift. (Heard much about her lately?)
Let's back up.
The pop star sent her fanbase — and much of the internet, frankly — into a tizzy over the weekend when she attended a Kansas City Chiefs game to root for her rumored beau, tight end Travis Kelce.
Pictures and video of Swift decked out in a red Chiefs jacket and cheering excitedly beside Kelce's mom have dominated social media ever since (Kelce jersey sales also spiked nearly 400%). And one behind-the-scenes photo has gone especially viral.
The fan account @twsifterastour shared a picture of Swift posing with a fan in the family's suite, clearly mid-snack. She's sitting at a table with a plate. On it is a chicken tender and two dipping sauces — one red and one white.
"Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!" the account posted, in an act of admirable journalistic hedging. It's been viewed more than 32 million times.
🚨| Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch! pic.twitter.com/rpAOP2HFtT
— The Eras Tour (@tswifterastour) September 24, 2023
The tweet went viral almost instantly, sparking costume ideas and pop culture spoofs. Brands from Hidden Valley Ranch (of course) to Van Leeuwen Ice Cream to Lay's to Infiniti got in on the fun too.
New York City's iconic Empire State Building even lit up in red and white on Wednesday night.
Ketchup and seemingly ranch pic.twitter.com/8L7UhjCaH7
— Empire State Building (@EmpireStateBldg) September 27, 2023
And "seemingly ranch" has blossomed from meme to reality in recent days as more companies have started taking it seriously.
Chief among them is Heinz, which announced on Wednesday that it will be releasing limited-edition bottles of Ketchup and Seemingly Ranch in the near future. It has actually been selling Kranch since 2019 (along with other flavor combos including Mayochup and Honeyracha), but the packaging promises to be different.
On Thursday, Primal Kitchen — which has been owned by Heinz since 2018 — went a step further by unveiling a promotion of its own. It's selling 50 limited-edition bottles of Seemingly Ranch and throwing in a Swift-esque friendship bracelet (which fans often make and exchange in the crowd at her concerts) for free.
It’s me, hi 🩵🫶🏼 America's #1 Natural Ranch Dressing just got seemingly better. No dairy, no cane sugar or corn syrup, mother would be so proud.
— Primal Kitchen (@PrimalKitchenCo) September 28, 2023
Snag one of 50 limited-edition bottles and get a FREE @taylorswift13 friendship bracelet!
Get yours today✨https://t.co/NalTku4zKn https://t.co/KKjnx8MdNP pic.twitter.com/QlCRL8C9uN
Here's who else is in now proudly indulging in their seemingly ranch era:
The dictionary
Merriam-Webster, known for its pithy tweets, posted a link to the definition of ranch dress, with an added note: "Seemingly."
Seemingly https://t.co/q04MrRZHzu
— Merriam-Webster (@MerriamWebster) September 26, 2023
Walmart
The retailer got creative with Photoshop, advertising a store aisle dedicated specifically to seemingly ranch.
Seemingly ranch? Yup, we got it! pic.twitter.com/p4RZNKdvqd
— Walmart (@Walmart) September 26, 2023
Mrs. Met
One of the anthropomorphic mascots of the New York Mets recreated Swift's now-iconic photo, shouting out the Citi Field concessions stand.
When @CitiField has chicken tenders with ketchup and seemingly ranch 💙 https://t.co/o5uMCNhevX pic.twitter.com/XjhfPiODvJ
— Mrs. Met (@mrsmet) September 26, 2023
Garfield
The cartoon cat's official X (formerly Twitter) account shared an illustration of him swiping a piece of chicken — and you'll never guess which condiments — off of Jon's plate.
🚨| Garfield spotted stealing a piece of chicken with ketchup and seemingly ranch! pic.twitter.com/k2ke0bxsOu
— Garfield (@Garfield) September 27, 2023
Arby's
The fast-food chain may be known for its meats, but it couldn't resist promoting its dipping options too.
When the function has Arby’s boneless wings with ketchup and seemingly ranch 💙 pic.twitter.com/EqTSte7RYy
— Arby's (@Arbys) September 25, 2023
McDonald's
Social media users pointed out on Thursday that the McDonald's app was promoting a "Definitely McNuggets" deal.
@tswifterastour even mcdonalds has seemingly ranch😭💀 pic.twitter.com/6gxVQAyn10
— em (@clustersos) September 28, 2023
New York casinos
Two casinos in central New York are offering "The Taylor" special this Sunday, Localsyr.com reports. Customers can get seven chicken tenders, a side of ketchup and you-know-what for $8.70, in honor of Kelce's 87 jersey.
