Getting married should be something every bride and groom cherishes forever. And that wedding day is just as special an occasion for all those family and friends who turn up to share in the happy couple's big moment.
But, once the ceremony's over and the bar opens up, remembering anything come the following morning can prove too big an ask for some. Take, for example, what happened during the reception at this Valleys wedding where the guests were filmed enjoying their first drink of the afternoon.
The camera then returned to each of them at the end of the evening to record the downing of their final tipple - many shots, glasses of fizz and pints later, in some cases. Showing everyone having gone from prim and proper to absolutely plastered - not least the bride's mother who ended up falling backwards through a hedge - that video has since gone viral.
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Receiving nearly five million views on TikTok, it's also proved a big hit on Facebook and Twitter. In addition, it's made an unwitting local celebrity out of Ellie Jenkins, the 26-year-old whose big day it was.
"We initially just did it for a laugh," said the 26-year-old who runs ELD Beauty in Aberdare. "None of us thought for one second that it would take off like it has.
"I hadn't even planned on drinking that much on the day itself. But, as you can clearly see, that plan failed miserably."
Ellie walked down the aisle to get hitched to her partner Liam, also 26, at Bryngarw House in Bridgend back in July. "After the video was uploaded my phone started beeping constantly from people who'd seen it, all asking, 'Is this you'?
"Luckily though, we started drinking late enough to ensure that the memories of our special day remained intact. Although there were a lot of people with sore heads who felt sorry for themselves the next morning."
Many on social media though were suitable tickled by their antics. "Superb stuff, "tweeted one user, with another adding, "What a fun and grand bunch."
A third posted, "Right, that's it - I'm moving to Wales." Meanwhile. others just seemed to be impressed with the amount we as a nation seem to be able to get down our necks. One messaged, "It's like the great (Scottish talk show host) Craig Ferguson once said,'You can drink with an Irishman, but you try drinking with a Welshman and you're going to jail'."
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