Super Bowl commercials are part of the draw every year as both football fans and casual observers gather to watch what new spots will drop between the action on the gridiron. Sometimes the ads are funny or feature your favorite actor or are just about beer.
And sometimes they’re the kind of sad that will leave you sobbing on your sofa.
The Farmer’s Dog did that to viewers on Sunday evening with its commercial that shows the journey and companionship between a dog and their owner. We see a sweet little girl getting an adorable lab puppy, and that puppy growing into a dog as she hits major life milestones like getting married and having a family.
As the owner lays in bed with her husband and baby, she stroked the head of the lab as we see its perfectly grayed muzzle. The dulcet tones of “Forever” by Lee Fields play in the background as he croons, “I’ll be there.”
As a dog owner that also recently got a puppy, this wrecked me. The internet was also brought to tears.
Me after watching The Farmers Dog commercial. pic.twitter.com/tt7sxHK6GU
— Jeff Attinella (@Jeff_Attinella1) February 13, 2023
I thought the dog was going to die in that Farmer's Dog commercial and I'm crying now.
— Mike Golic Jr (@mikegolicjr) February 13, 2023
Suing "The Farmer's Dog" for emotional distress
— Gabriella Paiella (@GMPaiella) February 13, 2023
The Farmer’s Dog Commercial
Me: pic.twitter.com/6Sk0xOMI0W
— Scam Likely (@fidelnotcastro) February 13, 2023
farmer’s dog commercial creators watch your backs i’m so serious #SuperBowl pic.twitter.com/Zl37gvwLGJ
— beard after hours defender (@K3VlNRYAN) February 13, 2023
No YOU cried at that Farmers Dog commercial
— lindsey ok (@lindseyyok) February 13, 2023
My dogs are now wondering why I'm sobbing and telling them they can never leave me. Thanks, Farmer's Dog.
— Caroline Darney (@cwdarney) February 13, 2023
Farmer's Dog did not make us cry at all. We were just… uhh… chopping onions to make guac. #MakeItBetter #SBLVII pic.twitter.com/BFAtyhNtDP
— Avocados From Mexico (@AvosFromMexico) February 13, 2023
Ref just reviewing the farmers dog commercial for unnecessary roughness
— Discourager (checkmark) (@supersloth) February 13, 2023
Me watching that Farmers Dog food commercial pic.twitter.com/TFLeigAIBj
— I miss Alex DeBrincat (@therealKolowjay) February 13, 2023
Farmer’s Dog commercial, absolutely devastating
— Avery G. Wilks (@AveryGWilks) February 13, 2023
great the farmer’s dog commercial got the whole room sobbing
— stephanie (@ravenwhiteclaw) February 13, 2023
For the best Super Bowl commercials this year, head over to AdMeter!
