Pubgoers will be forking out more money for certain pints in a matter of weeks as around 25 cents is due to be heaped onto the price amid the cost of living crisis.
Just last week, Diageo - who owns Guinness - announced a 12% wholesale price increase that is due to come into effect on February 1, 2023.
Diageo insisted that said it tried to absorb cost increases “for as long as possible”, but that changes now have to be made.
Citing inflation as the main reason for these changes, the company revealed that all of its products’ prices will rise from next month, adding at least 12 cents to the price it charges publicans per pint, excluding VAT.
Speaking at the time of the announcement, an industry source said: “Some pubs across the country will be charging over €5, others €5.50, and €6.20 and higher, depending on their margins.
“With a 12 cent increase, excluding VAT, minimum values of 25 cents have been mentioned as the real cost of this hike.”
From February 1, a pint of Guinness will cost an average €5.20 across the country and considerably more in some parts of Dublin.
When the news broke, the conversation was alight on Twitter with people slamming the price hike in the midst of the cost of living crisis.
One man wrote: “I shall not be going to the pub no more. Food has gone up. Drinks have gone up.
“Went out for a meal to a pub and didn't even buy alcohol. Price for two people €60! For a main each, soft drink, and 2 coffees…
“Lord have mercy. They are pricing themselves out of the market”.
Another said: “Will they stop serving Guinness now like they did with Heineken? From all the extra price hikes the publicans put on, they can afford to absorb a price hike from the brewery. Beer goes up 10c, publicans raise it 20. Greed.”
Meanwhile, according to research carried out by Galway Beo, the price of a pint has increased steadily since 2000 - when it was just €2.88.
In 2010, the average cost of a pint had risen to €3.96, and in 2022 it was €5.20. However, the increases are becoming more regular, and from February 2023, you can expect to pay up to €6.20, and beyond that in the capital.
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