The Dunk Collective, led by co-founders Anthony Hamilton Jr. and Elliott Charles and Sparkit Media Inc. are joining forces to help creators in the dunking community reach big bigger audiences and make more money thanks to a partnership that is valued at $1 million.
“When it comes to authentic content collaboration and innovative monetization for athlete creators, The Dunk Collective and Sparkit are a match made in digital heaven,” said Charles. “The DC mission is to showcase the artistry of our talented and influential roster while engaging a diverse audience of superfans to create online events that benefit the entire online community. Having that content Powered by Sparkit supercharges our growth, viewership and sponsorship opportunities for our collective members.”
Sparkit’s voting and monetizing framework will help creators a number of different ways.
“Powered by Sparkit is designed to support athlete creators like The Dunk Collective while delivering value to fans and sponsors,” said Clovis Najm, Sparkit CEO. “We are excited to have a like-minded partner in The Dunk Collective where collaboration and community are key to creating amazing content, attracting and retaining new athlete creators, creating valuable partnership opportunities and elevating online brand exposure exponentially.”
Added Stephen Grecsek, founder of G-Force Global Marketing: “At a time when marketers are turning more to short-form video content to better engage their target audience, Sparkit provides enhanced engagement and ROI due the high conversion rates associated with the videos and ads. G-Force is excited to work with Sparkit on integrating sports properties like the Dunk Collective to help support established and emerging creators, effectively monetize their content and provide significant value to the brands who want to support them.”
